DALLAS, July 6 /PRNewswire/ — In an effort to make online dating a safer, True today announced that it is launching a state-by-state campaign in support of legislation requiring online dating services to conduct criminal background checks or to prominently disclose to its members if it chooses not to provide this safety enhancing service. Already garnering strong support in the company’s home State of Texas, Senator John Carona and State Representative Will Hartnett have joined True’s safety movement as sponsors of the legislation.

This is so funny. Pure genius! Differentiate, then take knife…and twist.