DALLAS, PRNewswire — …The research, which will be presented this week at the iDate 2004 inaugural conference in Nice, France, set out to explore and analyze the psychometric reliability and validity of the testing methods used by such services as eHarmony, Match.com, PerfectMatch.com and Tickle.com, among others. With the sole exception of True, no online dating service makes available any independent verification for the scientific basis of its testing methodology, evidence of the success of its tests, or any other information which may be used to measure or evaluate the validity of the methods employed to determine compatibility among singles. In light of these findings, True believes that industry standards must be developed and implemented to ensure reliability and validity of online psychological tests, thereby protecting online dating services from challenges to the quality and accuracy of their assessments.
Watch out! True is gunning for the industry’s soft underbelly. Time to do some serious research and find some PhD’s with some serious answers. True is playing a fascinating PR game. Game on! What’s next…