BUSINESS WIRE — Nov. 30 –Friendster and eHarmony announced an exclusive partnership. The companies will jointly launch a co-branded matching service that will combine eHarmony’s patented Compatibility Matching System(TM) with Friendster’s vibrant 13-million member community to help Friendster members find love and long-term relationships.
Mark Brooks: So that’s how Friendster will make money! Nice move. Friendster gets a cut of eHarmony’s premium membership revenues without alienating their avid userbase. Still, MySpace has an even more avid, but slightly younger userbase. I wonder who they’re talking to?