SEARCH ENGINE JOURNAL — Dec 9 — Friendster Search, powered by Eurekster, shows results ranked based on preferences of Friendster members and their friends. Friendster’s 13 million users can now access personalized Internet search results based on their interests and preferences and those of their friends. This new functionality uniquely informs Friendster users of “What’s Hot” among their network of friends, alerting them to new Web destinations and topics of interest. It continuously learns from the search behavior of Friendster users and their social networks. The technology links search algorithms to social networks and “remembers” the sites that users and their network of contacts have searched for and found useful, surfacing them to the top for future searches. SEARCHENGINEJOURNAL
Mark Brooks: I checked it out. Blindingly fast search results. I looked up 'ace club' and it pulled up my club ACE-CLUB and American Council on Exercise. Relevant, and what my network might well have searched for. Right column shows recent and popular searches from my network. Seems Scott Sassa is pulling things together nicely for Friendster, at last. What's next Scott? How about some cool deals with some major brands? Starbucks, Disney, Miramax? How about Friendster mixers/parties? What happened to the events calendar?