YAHOO NEWS UK & IRELAND — Broadband provider PIPEX asked 2,000 men and women what they would be using the Internet for in five years time, and discovered that 9% expected to be looking for love, compared with 6% of women. With 10% of British adults currently living alone, internet dating sites could be hosting almost five million single surfers by 2009. Londoners are the most likely to log on (13%), whereas those in the North will stick to more traditional techniques (just 5% expect to be looking for love online in the next five years).
Mark Brooks: Not virgin territory but still, good territory as the Brits warm up to online dating. The British market is a few steps behind the US market.