PRNewswire — Jan 10 — eHarmony and ThirdAge, the only online content, marketing and research company focused exclusively on Baby Boomers, today announced a partnership to provide branded access to eHarmony's patented Compatibility Matching System(TM) to millions of Baby Boomers via ThirdAge.com. More than one-third of the 97 million Americans over 45 are unattached and are turning to the Internet for love.
Mark Brooks: The seniors niche is booming as the 45+ set warm up to online dating. Seniorfriendfinder is the niche leader. Seniorscircle is a small player.