CINCINNATI ENQUIRER — Apr 10 — Marge (57) looks forward to dinner and flowers every Tuesday from the fellow she affectionately refers to as Yahoo! Boy. Dennis (63) and Marge's marriages ended 25 years ago and they've been single ever since. Last April, Marge saw Dennis' profile on Yahoo! Personals. "{Online dating is} rapidly growing among the (age) 50-plus market. I know it's making inroads into the 60s, too," says Ron Geraci, special projects editor for AARP The Magazine. Brenda Ross, relationship adviser for Date.com, confirmed Date.com sign-ups of members age 65 and up increased 78% from Jan 04 to Jan 05. Match attracted 704,000 visitors age 55 or older in January, up from 606,000 a year earlier.
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Mark Brooks: Divorced baby boomers will continue to drive this niche. The media loves the seniors dating story. SeniorFriendFinder has a great niche. Would be nice to see more of these heartening online dating success stories in the media.
Seniors, single parents, and divorcees are a hot market.