OPW CEO Interview — May 1, 2005 — I've been intrigued with Tribe.net for a while now; 'Craigslist meets Friendster.' Marc Pincus started it not long after Jonathan Abrams started Friendster (purportedly friends). But Marc is handing the CEO's baton to former Pepsi and Proctor and Gamble exec Jan Gullett. I interviewed Jan to find out a little more about Tribe and where he plans to take it. – Mark Brooks
Is Tribe.net a dating site? – Dating is a fairly specific activity and we're a general social community. Building relationships is at our core, but dating is only one kind of relationship. We’re much broader in scope and certainly not a dating specialist. We have a local focus and we help get people together. Knowing who people are is really critical to knowing if you want to do business with them. We think people are hungering for relationships with people they can trust and ‘community’ relies on people knowing one another.
You mentioned recently you'd be taking a more proactive approach to marketing, but given that Tribe.net is a social network, why the need, it grows itself? – We’re not as big as other social networks but we have good organic growth, so additional marketing will accelerate our growth. We have attractive fundamental metrics that we want to take advantage of. We’ve had a nice compound annual growth rate for the last year now. It just remains to be seen how fast we can step on the accelerator.
What do you think of Craigslist? – Craigslist is a great service to the community. Tribe.net is quite different in approach, and people are better off for having both of us.
Why did you decide to join Tribe? – Tribe.net is a real benefit to the community, it’s fun, and I believe there’s a great opportunity for growth. We had an individual who had cancer and raised $100k from local people through the site. This just wouldn't have happened if he went out and stood on a street corner. Helping people pull together to help one another is of great interest to me.
Is there any similarity between Tribe and Starbucks? – Besides being equally addictive? The reality is we have incredibly intense usage by our members. The involvement, time and relationship with the site is really very strong. People hunger for relationships and friendships and being a part of a larger social group. There’s a hunger to be in groups of people with similar interests. As we live in more crowded areas, with less public space and fewer places to hangout…it seems like most of hangouts have gone by the wayside and are being replaced by commercial real estate. Starbucks and Borders have become the new local hangouts. In a way, we’re the online version of that.
What's the caffeine? – Personal satisfaction from high-touch human relationships.
What do you think of the background checks legislation? – In the early days people communicated anonymously online. Now there’s the concept of wanting to be known as a real person online, no longer wanting to do stuff surreptitiously. I believe in honesty, and being comfortable being a real person in the online world is important. For young people, the online world is their world. It’s not artificial for them, not a separate playground. It’s where they live and they want to be associated with others as real people. That’s why we’re investing a lot of time and effort in building out the ability of our users to represent themselves on the web.
And what of Yub.com’s ‘affiliate program for everyone’ site model? – Amway made a lot of people successful. I would say there's business promise. But there’s the sanctity of social friendships based on merit and fundamental essence of goodwill. We don’t want to pollute Tribe.net with an external economic motivation. We’re an online hangout…for very good and valid reasons. Gratifying reasons. Rather than capitalize all out, we’d rather benefit everyone from the Tribe.net goodwill.
What have you learned from Tribe.net users? – We measured response rates of listings from people with profiles and those without and the difference is phenomenal. We have actual proof of the value and leverage of having real people, known in the Tribe.net community, list items…they get an order of magnitude greater response rate to their listings. This is at the core of who we are: providing a rich environment where local people can connect with each other ‘Thin’ services run the risk of burnout.
How will Tribe.net make money? – We’ve put a lot of thought into this. We’re a media business…sponsored tribes, listings and display advertising. These are just different types of marketing messages which we intend to monetize.
This site is in serious trouble with this person at the helm. I doubt investors feel this way “Rather than capitalize all out, we’d rather benefit everyone from the Tribe.net goodwill.”
This person is running the site into the ground, average use across the board has dropped significantly, many groups are seeing 75% or more decrease in posts and activity. The community is up in arms over the change of the interface which use to be very intuitive and easy to use. Now one must click through multiple pages to find any relevant data that use to be on their home page. So they are forcing users to click more to get page views/impression counts up. The staff continually spins all the complaints, outright ignores them, and in several cases have told the users quite rudely to just get use to it. They claim they want user feedback, but are ignoring everything the users are saying. Just look at the threads in http://tribes.tribe.net/newlook and http://tribeideas.tribe.net
Many of the core user base that founded tribe are unsubscribing or simpling no longer logging in anymore…
The direction Jan has taken Tribe.net in proves he understands little of how the site grew to have such a deep connection with its core audience by letting us express ourselves fully and freely on an unusual site.
That got silenced recently before 2257 was even out of appeals, the network implemented changes many felt unjustified and overkill… The provisions they quoted were successfully appealed a week later.
Then less than a month later a slapdash redesign in an irritating color scheme is sent to beta test.I got notice and reviewed the site for 3 weeks, and all feedback was negative… yet it still went live, and buggy.
I wouldn’t spend much time on Pespi or Proctor & Gamble’s websites, and unless a major overhaul of the UI goes in shortly, not many will spend much time on Tribe.
with the new CEO for Tribe came the New look and UI for the site…
I used to spend a fair amout of time on there… populated my profile posted some, discussed, linked,etc. now that it is doubly time consuming due to the inept changes in the UI, I’ll check in only for email… I cannot spent the time to search for simple stuff even in my own profile… this whole revamp is patently and exasperatingly anachronistic…. even the simple functionalities that made this a true online experience are gone, deflated. I cannot have that ‘at-one-glance’ overview of myTribe anymore… it is all hidden. Colors are pharma, like a generic private-label brand for SAV-ON. Turn on the flourescent lights!! get in your cubicles… We are traveling BACKWARDS!!
Tribe’s new look, and organization reeks of cheesy marketing targeted at youngsters, and has lost any kind of ‘community’ appeal. The old layout encouraged connections in a broader sense, a user could log in and see odd listings from people that would connect him to things he would not normally. Now the new page only lets you see *your* friends and lists thing such as *my profiles* *my testimonials*, etc. The whole thing went from being a community-hangout to becoming a very ‘me’ centered community. I think thats the last thing we need. People come to tribe to get out of that feeling of ‘me’ and ‘my world’ and to encounter the broader world around them, in addition to their friends.
The new changes are disastrous. The colors are horrible. Another tribe user said it best – you cannot associate the name and feeling of ‘tribe’ with the current look and feel of this website.
They should be ashamed of this new thing.
Reading this article, the fantastically inept, ugly, eyeball shattering mess of the new tribe redesign makes so much more sense to me. I have to wonder just how much time this new CEO spent actually using the site before this disaster. Wonder how the tribe staff feels being on a sinking e-ship with this kind of leadership at the helm? It’s like going back 5 years in an Internet time machine and reliving the internet dotcom bust all over again.
~shiva
I’ve been participating in Tribe since 2003. It has grown and evolved since then, as any business is wont to do. It has gone from a funky, boutique site to a klunky, commercial service.
This latest incarnation is spiritless and disappointing. I agree with most of the rants posted here, except for the personal attacks made to the CEO.
I was invited to beta-test the new format. I submitted my experiences to Tribe, and I received a personal response in which my feedback was ignored and all the new changes were justified. With all this talk about “community” (an overused word, IMHO) when invited to dialogue, I would hope at least to be listened to.
Three years with any service on the internet is a long time. I feel my relationship to Tribe has run it’s course and that it’s only natural. Time for me to move on. Best of luck to Tribe.
Tribe has recently initiated a new Terms of Use policy that has frightened away a good number of their customer base. Additionally, they’ve launched a very confusing and poorly designed new user interface. Its very sad to see what has happened to Tribe.
I have loved tribe since I first joined in 2004. The new format may look all slick and corporate, but it makes it difficult and confusing to find things I used to be able to peruse. One tribe I moderate used to have over 100 posts a day, and now it gets between 10 and 20. Many of the people I know and love from tribe are leaving, and I’ve considered it, just as soon as I choose another spot for my blog. I’m sad that tribe feels ruined with rules and ads, some of which I am unable to make disappear with “remove it permanently” (a Mozilla feature that I love.)My circle of friends and I are exchanging email adresses now, so that when we leave we can still stay in touch. The new “improvements” certainly did nothing to make tribe better…Someone seems to have forgotten that “If it’s not broken, don’t fix it!”
Jan Gullet: “We’re not as big as other social networks but we have good organic growth, so additional marketing will accelerate our growth.”
Awen: Is this WASP-caricature guy trying to be ironic??
JG: “We’ve had a nice compound annual growth rate for the last year now. It just remains to be seen how fast we can step on the accelerator.”
A: So far, most of the tribes, blogs and neat listings seem quite frozen to me.
JG: “We’re an online hangout…for very good and valid reasons. Gratifying reasons. Rather than capitalize all out, we’d rather benefit everyone from the Tribe.net goodwill.”
A: We’re showing out goodwill sticking to this stupid, ugly-looking website that replaced Tribe.net. Now where’s YOUR goodwill to respect traditional members, who keep having deaf ears turned to them???
The prior comments re tribe pretty much sum up the experience reported by those vocalizing their impressions of the company itself as well as the new “tribe experience”(UI)on various tribe forums.
The shame is that what it once was, is no more. The ability to connect, question & interact with a pretty diverse cross section of humanity has been significantly diminished due to many tribes being made invisible to the community at large due to “content” issues. There is obviously a new demographic focus, and the current membership is largely not included.
Another disappointment is the behavior of the designers & marketers of tribe. There is great show of encouraging involvement, inviting feedback, etc. In the final anaysis however, its little more than a show. The technical support they can freely get from the large number of talented members is utilized. The criticisms of design, format, utility, “friendliness”, etc. are dismissed summarily.
On an up note, there is a tribe currently in the process of designing a replacement! http://tribes.tribe.net/tribealternatives
Site traffic looks quite healthy.
http://www.alexa.com/data/details/traffic_details?&range=1y&size=medium&compare_sites=&y=t&url=http://sanfrancisco.tribe.net/local#top
The old design was rather bland. However, so is Craigslist. There’s something wonderfully unassuming and unimposing about the Craigslist design. But hey, that’s Craigslist, and Tribe wants to differentiate and be a little more jazzy.
Mark Brooks
Editor
Online Personals Watch
They are mega spamming. 450 reach should translate into a reach of .15% or so on ranking.websearch.com it turns out they only have a .02%. Most likely alexa is being manipulated to show investors progress. Keep in mind you only need 30 installed users to visit the site per day to show up as 4000 on alexa.
http://ranking.websearch.com/I/TrankChart.aspx?url=www.tribe.net&period=12&size=2
I used to spend hours on Tribe. Posting, reading posts and blogs, meeting new friends and making connections. It was a social outlet. With the new design, and changes, Tribe has become an unfriendly place. It’s horribly formatted and literally an eyesore. I agree with the multitudes that I can only take about 10-15 minutes online with the white backgrounds and the angry red highlights. That may work in marketing aimed at people in commericials and advertising (where you only expect to capture their attention for a few moments) but does not translate into online activities. Everyone I know hates it and so do I. I’m slowly migrating to the previously inferior myspace world. Sad that the powers that be don’t even recognize it’s users as the most valuable part of tribe and are willing to alienate them and make it so commercial that it loses all it’s vitality.
Corporate invasion and tactics of a once social network. Blatant disregard for consumer feedback. Tribe.net has become the new Verizon.
The ads really don’t bother me. The censorship is also no problem. The user interface is, quite frankly, hideous now. What used to be a race to read all the posts on the 20ish tribes I am part of, has become something I can do in a couple minutes.
I am hoping an entrepreneur will notice the mass dissatisfaction and create a site similiar to the old Tribe. How a competant CEO can not notice that a site has nailed a specific market niche, and then blatently kill it in this fickle Internet market is beyond me. But working for a major corporation has shown me that VPs and above can make really mind-blowing mistakes without repercussions. They simply blame it on lower managers and ‘reorg’ the company. There is still time to fix the problem by rolling back the interface, but pride is usually the downfall of fly by night Internet success stories.
Has anyone noticed the servers on Tribe.net are slower today?? Man, what the FUCK is going on??? This sudden wrecking just doesn’t make SENSE!!!!!!!!!!!!!!!!
i, too, beta tested the “new tribe.” i, too, offered constructive criticism of the new look (mostly of the “if it ain’t broke, don’t fix it” variety)… my primary critique was it took more clicks to find what i could find in one click before. (a scheme to generate more page views for ad revenue?)
my opinion is the new site is ugly and inefficient. i still love the people and hope they don’t ALL jump ship without at least leaving a forwarding address…
it’s a great community that seems to be getting mismanaged into McTribeSterSpace.Net and using the Target / KFC color scheme to do so… YIKES!!!!
i love tribe, but this new doppleganger pretending to be tribe ain’t fooling anyone!
Tribe Networks was doing very well. They had attracted a huge base of avid users in a very short time.
Maybe Jan sees something that we’re missing… by overlooking existing members and attracting new ones.
Only time will tell. My opinion is that tribe is going downhill rapidly.
At one time Google, while the best search engine, still lacked a strategy for making money. Not anymore! We’ve all heard how much money Google is worth now. But they managed to find a revenue stream while upsetting almost none of their regular users.
Good luck, Jan et al.
I’m not sure how many different ways it can be stated…. the vast majority of devoted, avid tribe users are deeply disappointed and disaffected by both the unbelievably un-tribe-like changes to the UI and the shocking, flagrant disregard for user feedback. Isn’t that the basis for any business application? Satisfied users (aka customers) in the interest of business growth? Do they think that any of the wildy irate, disappointed and sad users of tribe are going to be in the frame of mind to read any of the advertising they’ve done such a good job of making room for, let alone frequent their advertiser’s sites? I think the “usage spike” indicated by the previously posted sites is reflective of everyone’s freaked-out, venting posts initially after the change happened. It is not an exaggeration to say that posting has dropped off in popular tribes (I’ve seen it, many are commenting on it).
As we come to accept that they really are not (!) paying attention to our complaints and that they really are not going to attempt to satisfy our needs, desires, feedback, we will leave. It’s already happening. I hope that there is a way for “former Pepsi and Proctor and Gamble exec” exec Jan Gullett to hear these pleas. What if feels like, is that he’s not hearing anything. Funny… reminds me of another, current high-level administration that I am particularly un-fond of. They don’t listen either. I exptected more from Tribe.
Tribe used to be the best, most innovative networking tool I could imagine. Now its just something I log in to just to see if I’ve gotten any mail, or comments on my blog. Ineraction and communication have fallen to nothing more that a very outspoken group of dissatisfied Tribers.
First let me offer a disclaimer. I own shares in the company I’m about to talk about and used to work for them (although I’m no longer officially employed). Now with that out of the way…
I honestly never saw the point to social networks. I figured that I spent enough of my time online and figured that I’d rather connect with people offline. So I missed out on the Friendster/MySpace/Tribe revolution and frankly I didn’t feel I was missing much…until Zaadz launched.
Now I get it.
For me social networking is all about connecting with people who share your passions, goals and dreams. It’s about being able to connect with someone who you might not have found in the “real world” and who you can identify with and vice versa. And it seems to me like it’s an incredible powerful tool to use to push the world forward.
At the end of the day it’s becoming clear to me that a social network is all about its users. It’s not about trying to manipulate them and it’s certainly not about ignorning them. Rather it’s about listening closely to how they want to express themselves and then giving them the tools that faciliate that.
I’ve never used Tribe so I can’t offer any feedback good or bad but I can offer that in the month or so that I’ve been active at Zaadz I’ve met a ton of amazing people who “get it.” They’re intelligent, creative and most importantly they’re conscious of the impact they’re having on the world around them. And based on what I know of the management team and the developers they get it too.
They get that social networking has the power to change the world but that that power must not be abused. They get that users want to hang out at a place where they feel their voices are being heard. And they understand that when the day comes when you’ve made your #1 goal to monetize your constituents then you’ve just destroyed everything you’ve worked so hard to build.
So I’d encourage you to check it out if for no less of a reason than I think it will change your life just as it has changed mine.
http://www.zaadz.com
My friends are quitting tribe, one by one, and moving to Zaadz as well. I like their site better already, and they’re still in construction mode, so we can all share our opinions with the operators. And the best part is, they will listen.
Anytime you get a CEO from a corporation in like this, they ruin everything trying to “make it their own”. Plus the ads have to pay for their big fat salary too, so of course we’d have to click through more pages of ads.
Do they really think we’re stupid enough to stand for this? What are we? Sheep?
Come on, lets all move to zaadz and show them what we really think.
I have been part of tribe as of 04 and liked the simpleness of it. It allowed users to express themselves in their own personal way. Tribe, instead of listening to the core users, has limited this expression to a bare scant outerlayer expressionism. The way it feels, operates, and just looks is for the corporate jockies that think that numbers beyond good membership, is what it takes. Maybe they are trying to change for the overall censorship ratings game. This will lead someone else to create another “tribe” for everyone to full appreciate non-censorship and a good operating program that doesnt have the ads and corporate punch.
Unless they listen to the members, numbers from the core and overall will drop systematically.
All I have to say is, “Listen up, Hear the Tribe YOU created and do for THEM”!!!!!!!
Jan as Tribe CEO… let me just say this.. after looking at his (or her?) list of professional duties… I can tell you this person is very likely OVER-EXTENDED and reducing the quality of work because of a lack of focus and such OVER-EXTENSION of one’s talents and time. Focus on one thing at a time, please! Be a CEO of ONE (1) company at a time, and please stop being the corporate superhero — because all you create is crap when you do that. You are no superhero when all you create is crap because you fail to lead when you are OVER-EXTENDED. I can read you like a book, Jan, and I don’t even know you. Reduce your addiction to power, money and attention and get on with the real work, please. The quality work, that is. Get YOUR hands dirty.
Greetings,
I established an account on Planet Zaadz a few days ago as soon as I became aware of it.
It feels like the old Planet Tribe W/out the ads and their not even up to Warp speed yet!
After reading this interview with the ‘new’ and ‘improved’ Planet Tribe CEO from McPepsiProctor&Gamble Land I suggest everyone should just cut your loses and bail.
Make ART, Not WAR.
Cheers, audiominer1
I’m a former tribe.net user, blogger, and was very active in the political and writing forums. I unsubscribed last week due to an unsatisfactory experience with tribe.net’s new policy regarding censorship of political expression.
Secondarily, the new UI is designed to appeal to idiots.
Thirdly, their new Terms of Use steals publishing and ownership rights from authors and artists – the backbone of the original community.
Irrespective Jan’s words, they are turning their back on the demographic which built the community and instead are marketing to those which they suppose will bring in ad revenue – – suburban mothers who shop at walmart and have given up all their dreams and aspirations and instead live life vicariously through reality television and their children.
Hi,
I joined tribe right before the switch. I too, am deeply dissapointed by the new format, TOU and attitude of the owners. I will also be moving as soon as I find a place to move too.
Hi,
I joined tribe right before the switch. I too, am deeply dissapointed by the new format, TOU and attitude of the owners. I will also be moving as soon as I find a place to move too.
> This is at the core of who we are: providing a rich environment where local people can connect with each other.
Talk is cheap, but the fact is that the new user interface and restrictive TOU inhibit the “rich environment” that was once tribe. Borders and Starbucks are *not* good analogs for tribe. To say so is to completely misunderstand the community involved.
I’ve been with tribe.net for over a year. I moderate two tribes, one of which I may need to dismantle since it contains topic which is in violation of Tribe.net “TOU”. The other tribe I manage is a very large tribe and being it’s a glbt tribe, I wonder if it’ll get flagged for being in violation of TOU. I loved tribe because of the numerous people I’ve met. This has been the only networking site when I’ve gone to parties and met people. I hate the new Ui, they ignored feedback and rolled it out anyways…I’m hoping to check out the new alternative that’s in the works…
Why does Tribe.net hate its members so much?
What percentage of people actually like the new layout? Almost every single response to this, that I’ve seen, is that they hate it! Why not allow us to use the old version for our mytribe page?
Why are you abandoning the quirky and alternative and adult demographics that have been one of the principal mainstays of your site since the beginning? We came here to forge thriving communities, but are now rejected! Did we not respond enough to your advertising? Perhaps you should have tried to sell us stuff that we might consider buying! (market research!!)
Are you trying to compete with myspace.com? myspace is a very different kind of site and you shouldn’t try to mimic what they’re doing in any way. Tribe has it’s own appealing character, or USED TO, I should say!
Worried about the government crackdown on porn? Well, you took the wrong steps, alienated a huge percentage of your users, and most of us have lost all respect for the website now. (I didn’t even have any mature stuff on my profile and didn’t subscribe to any mature groups!) You could have dealt with that in a much better way, I’m sure you got thousands of emails explaining how.
Has anyone ever gotten a meaningful answer to any of these questions from the tribe management? I know I haven’t!!
i joined trite.net over a year ago. before that i had never realy found anything online that held my interest for more than 15 min.
but in short order i was hooked. it was the worst addication of my life. i started calling myself a “trite slut/junky” cause that was what i was.
so i want to thank jan for the recent changes.
it so completly cured me that i would have unsubbed immediatly if it was’nt for the fact that i have built up a large network of friends and associates. but i’m closing up shop @trite.net and stumbling on…
speaking of which, i joined zaadz yesterday and though it shows promise it has a long way to go.
so, until something better pops up, my recommendation for people looking for an alternitive is:
http://www.stumbleupon.com/
I’ve been a heavy user of Tribe.net since December of 2003. I know we’re all getting tired of hearing the same lines, but this new version of the Tribe website interface is a real challenge.
Frankly, it is no longer helping to bring people together, but rather destroying a fairly tight group of long time users here in the Portland area. Many are reluctant to even use the service any longer – a real shame, considering how popular it was just prior to the redesign. The interface is so bad that some are even willingly moving to an even worse service, mySpace. There is hardly anything left that resembles the ‘organic’ community they refer to in the above article.
This is saying absolutely nothing of the recent draconian approach to censoring people’s photographs. Yeah, yeah, yeah – privacy regulations aside. We’re in a Brave New World out here on the Internet. We need companies with a little backbone, one’s willing to fight for their customers. The taste police have and never will win the battle for Market Share in the world of online community building. It’s just not ‘cool’ to moderate people in that way. The old Tribe allowed for a little bit more individuality – people were drawn to that hipness. The new Tribe is vanilla, with a capital V.
It kind of reminds me of when Coke decided to do New Coke – and lost their asses. After losing millions of dollars, they admitted their wrongdoing and came back with the “Classic”. Come on, Guys. Stop screwing with a good thing. Fire those idiots you have working for you and stop f**king with it. Of course, it feels like it may already be too late…
Kevee
About to Bail
i love tribe and i wouldn’t even THINK of leaving. it’s funny the way that change gets people’s feather’s all ruffled. i think that Tribe.net is extraordinary in it’s community as it is, and i am sure that when the changes are rolled out and fully *tweaked* to member preferences, that it will be even better! obviously the changes will not happen over night, and may have some issues that will need to be resolved throughout the process.
bottom line – i have met many people that i would never have happend upon and i have had some great life experiences from those interactions with those people. i wouldn’t give that up for anything – even an “ugly” color scheme.
i mean come on – what’s really important here people??
get over it.
Hey Mr. Gullett Listen up! It looks as if the majority of your users are pretty ticked off about the new interface, and you should SERIOUSLY think about switching back. After all this change is all about dollars right? What if, let’s say 40% of your registed users stopped using tribe. How is that going to affect your bottom line? You might not be able to afford that new mercedes after all eh?…
Tribe fucking sucks now. It’s not about the new design for me… it’s about censorship. I mod two tribes and I will post whatever I wish. If TOU deletes anything, I will post it again and ten times worse. If you want a successful entity in tribe, I suggest you start listening to the tribe members and stop censoring shit. Now, if you’ll excuse me…. I’m going back to Myspace.
Fuck you and have a good day.
jonny pummel
Death Benefit
I like the unstated assumption that any good website must have a profit motive. I understand the need for advertising to pay the bills, but that does not logically follow into going corporate.
It gives me hope that Gullett recognizes the negative effect that naked greed has on a community. I hope he also sees the value of restraint, and realizes that not all kinds of growth are healthy.
I am deeply offended by the hatred and anger of so many tribe members. If Mr. Gullet has some additional strategies to enhance tribe that eliminates these windbags I am all for it. The people that speak the loudest and are the most offensive are not creative, merely obnoxious. I can’t even make reasonable posts on tribe without some spiteful poster complaining about the TOU changes. Move on so that reasonable people can use Tribe without your mouthiness. Now, I am gonna duck because there is a real fear about being honest on tribe given the level of hatred that exists towards reasonable people.
I’m a pretty smart fella… all I can guess is that Tribe.net wants to lose the community it created. The are scaring us away. The toilet is full, they are flushing it. Makes sence to me. You will likely see them almost smirking as everybody wanders away… we had our place and now we move on. Nothing new here… the artists move into cheap, industrial lofts in shitty neighborhoods, then the next thing you know it’s gentrified and there are million dollar luxury condos. So on and so on… but what is super annoying here is that we are more then ‘them’. The freaks exponentially swelled in the last decade, and Mr. Pepsi is a clueless number cruncher. HIs demographic is not actual. Tribe has done everything in it’s power to humiliate and alienate the arts community. As well as make the user interface ugly, uncomfortable and insulting with the click-through (or whatever you call it). They want us to leave. They are not even smart enough or care enough to have their people posing as Tribe users arguing with us. I see this as a great opportunity for someone who knows how to build sites like this. We could use tribe to organize the people for a shift all in one day. I wonder if anyone sees that the door leading to a great opportunity has just fallen off the hinges and couldn’t possibly be more wide open…
the mind reels……. chicken john
I can’t think of any time in recent memory where a heavy-handed and out-of-touch management has ruined something in so little time!
Tribe is dead, sadly.
Here’s the story: first, any text and pictures Tribe considered to be “potentially objectional”, including , as it turned out, both bland text and art, was flagged overnight as ‘friends only’, making it inaccessible to anyone not already connected to you. Putting it another way, anything posted by anyone you had interacted at a more casual level than ‘friend’ vanished from your view overnight.
If that wasn’t damage enough, Tribe’s management summarily changed many member’s profiles to be ‘Private”, that is, they could no longer be seen by anyone not already connected as a ‘friend’. In other words, many members, for all intents and purposes, simply vanished overnight.
Not content with having shot themselves in the foot, Tribe then purged the people and tribes I had bookedmarked of anybody and anything they had previously flagged as ‘friends only’.
So tell me, exactly, how is this social networking going to take place?
Them there’s the ghastly new user interface. Apart from having so much white space (that is bright space) which strains my vision after a while, it’s just plain boring! The old orange “T” design was both distinctive and easy to use.
The best thing that could happen to Tribe at this point would be to run Jan Gullett out of town, return to the old interface, and send out profuse appolgies.
I believe Tribes success was that it (possibly half unwittingly) tapped into an ever increasing ‘sub culture’ of people who are tolerant, progressive, non-commercial and believe in the idea of an interdependent community/society (you know…, tribal type living)
This is why tribe thrived. It was a reflection of the ‘new era’ progress. Tribe fell backward and adopted what is considered by those who believe they know better, a ‘proven’ business model. Unfortunately it is outdated and flawed for our changing society.
Tribe just stepped out of the driver’s seat of being pioneers the ‘new era’ to just another cookie cutter wannabe website. As I see it ,Tribe’s only salvation is to immediately return to that which created the success, or…, at the very least establish a sister site called (let’s say…) Primal Tribe and let the members of Tribe be who they want to be.
“New Tribe’ will stand or fall on its own and ‘Primal Tribe’ would thrive, confounding the ‘traditional’ thinkers
I agree with Kenji. I never thought it would happen to Tribe, what has happened to just about everything that was ever truly cool in the underground. Tribe became what it was because of the uniqueness of our subculture. And those who tried to make it better were obviously ignoring what was really needed–to preserve the integrity of its users’ contributions.
I still use it, to check messages, to vent now and then, i check up on my tribes every few days, but the blood has been drained and it’s just a lifeless shell now. I’m saddened by this, but i can accept it if the new CEO and staff don’t care enough to listen to us and try to put it back the way it was–after all, this is the way our society works and it is up to us to keep on moving and regenerating.
Some day what has happened to Tribe will happen to Burning Man–mark my words. Sponsors, advertising, marketing, more and more regulations, and ultimately complete annihilation of the soul that inspired it in the first place. We can mourn the loss of our culture, or we can band together and recreate again and again, forever one step ahead of Babylon. I think we should do what we can to have our voices heard and attempt to prevent this thing from completely nose-diving, but at some point it’s wise to save ourselves and abandon ship.
madame7
I am now looking for another community on line instead of Tribe due to the changes recently made, including, but not limited to Tribe’s new censorship policies.
Jan states that community relies on people knowing one another, but Jan and his ilk have no idea who their core customers are. They have turned their backs on us by monitoring our content and creating a new Terms of Use that the majority of Tribe users seem to be upset about. How can we continue to know one another in our community when Tribe insists on censorship?
I wonder why Jan feels such a need for “accelerated growth”? Why drive a Hummer when a smaller car is so much better?
Jan mentions a hunger to be in groups with similar interests, but again, with Tribe’s censorship, it’s often difficult, if not impossible to find groups of similar interest.
I suspect that I will only stick with Tribe another month before switching to Zaads. If Jan wants a Disney version of a web community for the high school kids (which I thought already existed) and wants to turn his back on those of us that has put Tribe on the map, then we have no other choice but to seek out in a new company what Tribe once was.
Just adding my voice in agreement. It’s a good time to find or develop a new social networking site thanks to the bad decisions made at tribe.
I agree with the populace here. The new tribe look was completely rejected by the tribe beta testers but it was used anyway. Then tribe staff lied to their users claiming that it was being praised. Fortunately the beta testers spoke up and proved that Tribe staff is full of it!
The new TOU is a complete rejection of the members who actually made tribe the great place that it ONCE WAS!
I left Tribe because of its censorship, deafness, and manipulative Big Business slyness. I hope Tribe’s investors and advertisers are listening. When I left, over 100 followed, and we’re GONE. Evaluate what your time is worth and where you want to spend your advertising dollars, because Tribe is feeding you bogus information about page views.
I hope they fail spectacularly. Shame on them for deceiving and penalizing us loyal fans. I’m so bitter, I won’t buy anything advertised on Tribe.
Over 2 years now i’ve ben a member and slowly iv’e observed it’s slow and now steady decline in quality, it’s drastic chang in look that’s definatly not for the better, and also the whole “coperate” feel of it now…..what used to be something warm and inviting now feels sanatized and cold.
I used to spend hours on Tribe. I joined in its infancy when I was in my freshman year of high school. I loved Tribe. As a teenager who was considered strange by the populace of the school, I found that Tribe was a place where I could share my feelings with others without the fear of ridicule. I finally fit in, and I was happy. I went vegan, too. Tribe has done so much for me, but now it has betrayed me like a parent leaving their kid in the desert.
I had a mature profile. My profile was NOT available to be viewed by those without Mature profiles themselves… And yet, I am told to remove my “obscene” photos or I myself will be removed. I would be violationg the TOU policy, which was not the one I originally agreed to. I have seen a friend of mine’s ( who’s Black) picture (with her breasts exposed) removed, while a picture of white breasts stayed up. I have seen pictures of Iraqi dead and mutilated stay up while pictures of American dead and mutilated were taken down. These are just a few examples.
I would be happier with Tribe if the rules were being fairly enforced because I realize that they have the right to change their rules. Unfortunately, Tribe is just reinforcing negative stereotypes and racism, not to mention their various other “crimes” against humanity.
Don’t EVEN get me started on the new interface. The original wasn’t the greatest to begin with, but the new one is absolutely horrid and everyone at Tribe seems to be ignoring the complaints.
The supposed reason tribe began censorship was because of article 2257. However that is not even close to true. If you read article 2257 you will find this:
Paragraph 2257(h)(3) clearly states:
“…does not include mere distribution or any other activity which does not involve hiring, contracting for managing, or otherwise arranging for the participation of the performers depicted;”
Therefore tribe.net does NOT fall into a catagory which places it into a 2257 catagory. Funny how tribe staff claimed it affected them though. Yet another lie! Let it be known that I will only remain a member of tribe so that I can see the advertisers and avoid patronizing their business. And I will also discourage others from purchasing goods or services from companies who advertise with tribe.net!
(this post is real analysis, not ranting, please read)
Tribe.net is doomed to failure because Mr. Gullett has made a number of gross errors:
1. Introducing a censorship regime in response to the US DOJ’s attempts to crack down on online indecency. If Mr. Gullett had done the opposite, and deliberately courted prosecution, Tribe.net would be very very famous today, and likely a cause celebre, supported by a small army of free speech advocacy groups.
2. Attempting to alter Tribe.net into a mainstream social network at a time when Tribe.net has less than one percent of the membership of Myspace.com. Instead, Tribe.net should have cultivated it’s existing niche market, and saught advertizers appropriate to this market. The existing market I speak of was one of deviants and countercultural types. In a nation that is rapidly fragmenting into subcultures, mainstream society is in fact the SHRINKING market.
3. Ignoring a massive deluge of user dissent. Duh. Duh Duh Duh!.