INTERNET NEWS- Aug 15 — The already crowded social networking space added another player today with the launch of Imeem; with privacy features, a strong open source foundation, integrated IM, blogging, file and photo-sharing features. Imeem's business model is based on advertising. FULL ARTICLE @ INTERNET NEWS
Mark Brooks: Imeem offers a downloadable desktop app. Nice site/service, but a little late to the game.
INTERNET NEWS- Aug 15 — The already crowded social networking space added another player today with the launch of Imeem; with privacy features, a strong open source foundation, integrated IM, blogging, file and photo-sharing features. Imeem's business model is based on advertising. FULL ARTICLE @ INTERNET NEWS
Mark Brooks: Imeem offers a downloadable desktop app. Nice site/service, but a little late to the game.
American singles said they were doing about 15 million pageviews a day.
http://www.spark.net/press/2005_Q1_Report.pdf shows that they spent $1.4 million a quarter on technical operations.
Normally only about 50% of pageviews can support ads, americansingles could serve 7 million pageviews/day * 30 days * 4 months = 840,000,000 ads servered over 4 months.
$1.4 million / (840,000,000 pageviews /1000) = $1.66 CPM in technical costs.
I have yet to see a advertiser pay over $1/cpm for a dating site. Add in operational costs and marketing and they are going to need $10/cpm+ just to break even. That is assuming they reach a point where they have millions of pageviews a day.
hey markus, a quarter is 3 months, not 4
;0)
Most interesting to see:
As of March 31, 2005
There were only 222,600 paying members (subscribers) over a database of 10,000,0000 members
conversion rate was == 2.23%
subscription fee represents their primary source of revenue
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
American singles said they were doing about 15 million pageviews a day.
http://www.spark.net/press/2005_Q1_Report.pdf shows that they spent $1.4 million a quarter on technical operations.
Normally only about 50% of pageviews can support ads, americansingles could serve 7 million pageviews/day * 30 days * 4 months = 840,000,000 ads servered over 4 months.
$1.4 million / (840,000,000 pageviews /1000) = $1.66 CPM in technical costs.
I have yet to see a advertiser pay over $1/cpm for a dating site. Add in operational costs and marketing and they are going to need $10/cpm+ just to break even. That is assuming they reach a point where they have millions of pageviews a day.
hey markus, a quarter is 3 months, not 4
;0)
Most interesting to see:
As of March 31, 2005
There were only 222,600 paying members (subscribers) over a database of 10,000,0000 members
conversion rate was == 2.23%
subscription fee represents their primary source of revenue
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com