PRNEWSWIRE — Aug 29 — According to a breakthrough yearlong study from TRUE there are eight different sex personalities. TRUE introduces SEXPLORATION, an adaptive test designed to address a key element of compatibility — sexuality. "Sexual incompatibility is one of the top two causes of relationship conflict, making great sex a vital part of a successful long-term romantic relationship," said Herb Vest, CEO of TRUE. "Too many people avoid this important topic, which can cause unnecessary strife in relationships. We created SEXPLORATION to provide our members with a tool to better understand and measure important sexual compatibility issues prior to sex, so they can engage, and/or re-engage in a happy, healthy and committed relationship." 69,000 men and women have taken "SEXPLORATION." Men and women between the ages of 45-59 were the most risque, or the 'Mavericks' of the group, indicating they are the most provocative, adventurous and uninhibited in the bedroom. Younger Americans, on the other hand, are Initiators and/or Subservients, meaning, they are typically leaders rather than followers and they can be "submissive, with an attitude." More than 43% of women were found to be Traditionalists. More than 30% of men were found to be Intellectuals, meaning, while they love talking and thinking about sex, when it comes to the actual practice, they're not quick to move into the provocative side. TRUE's team of psychologists developed SEXPLORATION based on research from a yearlong study to reveal eight different sex personalities: The Traditionalist 31%, The Maverick 13%, The Intellectual 29%, The Fantasizer 4%, The Contradictor 1%, The Introvert 7%, The Initiator 1%, The Subservient 14%. SEXPLORATION is endorsed by Psychology Today and conforms to the Standards for Psychological and Educational Testing as established by a joint committee of the American Educational Research Association, the American Psychological Association, and the National Council on Measurement in Education.
The full article was originally published at PR Newswire, but is no longer available.
Mark Brooks: Sexual issues, money issues and family issues are three of the most common areas of marriage strife. TRUE, bold as always, is tackling sexuality matchmaking head on, in a very classy manner. The adaptive testing approach offends noone. Hey, I discovered I'm a maverick! Take the test, what character type are you? Your comments please…

OnLine Dating Sites and their Big Databases are NEW sources for scientific research.
New Knowledge is waiting to be discovered inside these Big Databases!!!
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
I think it would be interesting to contrast/compare the results of the method Sexploration with the method SSM “Sexy Seven” trait measure of sexual self-description (Schmitt & Buss, 2000)
Sexual Styles:
Arousing – Inhibited
Romantic – Dissociative
Exclusive – Unrestricted
Avoidant – Erotophilic
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
———————————————
Hi, Fernando
Thanks for this comment. I agree it would be interesting, but without me and Dr. Rense Lange to write up the results re: the development of the “Sexploration” test, there will never be a journal article about the test’s academics and psychometrics.
As its key developers, Dr. Rense Lange (www.iknowsys.org) and I are the only ones who understand and can articulate the research and results that went into making “Sexploration.” However, we are no longer associated with True and have no plans to collaborate with them.
Thanks,
James Houran, Ph.D.
Research Psychologist
Vest has filed for a patent just as Dan said Vest was after.
http://www.freshpatents.com/Method-for-improved-targeting-of-online-advertisements-dt20060126ptan20060020510.php
Good luck trying to get that approved, there are hundreds of demographic advertising companies. And thousands of examples of prior art including my site.