EMARKETER — Sept 15 — Intel's recent report on digital lifestyles in Europe found that in some countries, as many as 13% of those with computers have tried Internet dating. A report from Nielsen//NetRatings, "21st Century Dating: The Way It Is," found that one in every three Internet users in the UK would use the Web to meet a potential partner. Alex Burmaster, an analyst at Nielsen//NetRatings, says "Two of the leading online dating services in the UK have both attracted over half a million unique visitors in May and June 2005." Women are more likely to be looking for friendship or shared interests. Men are more likely to be looking for a long-term relationship, intimate relationship, short term relationship or marriage, although the men were also four times more likely to be looking for a no-strings fling than women. "Men choose their dates based on looks but women, on the other hand, put far more emphasis on personal characteristics and descriptions." Interestingly, even though 33% of respondents admitted to lying to some degree on their profile, men were more likely to use a photograph taken in the last 12 months and to tell the truth. Women, to quote the report, were "more likely to be creative with the truth."
The full article was originally published at eMarketer, but is no longer available.
The Online Dating Services Industry is ILL.
This ILLNESS has many SYMPTOMS.
The most obvious SYMPTOM: a lack of precision/reliability in matching algorithms i.e: low successful matching rates.
Many online dating sites believe that their business model is to provide exclusive contents for members, and also many dating marketing executives invent new fakes profiles every day to increase traffic, but they are terrible wrong. A serious online dating site is a COMPATIBLE CONTACTS PROVIDER, same as offline chains / offline dating agencies. For any person the main objective is to successfully find compatible quality contacts. Actually, I noticed that many users / subscribers (to sites that use proprietary tests or models) complaint about an actual big problem in “scientific dating and matchmaking”: lack of precision / low precision / low successful matching rates. It seems that proprietary tests or models have great precision in measuring different psychological variables but the matching algorithm has low precision when comparing one psycho-pattern to others.
The MEDICINE: more power calculation and better matching algorithms to increase successful matching rates
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com