Aug 31 — Match.com is urging singletons to 'make love happen' in a £3m UK advertising campaign, launching next week. It is the first major ad campaign for Match.com in this country, and will include television, radio and print ads. Earlier this month, Nielsen NetRatings revealed that personals sites attract more than 3.5m people a month in the UK — an audience that has almost doubled in the last year alone.
The full article was originally published at Revolution, but is no longer available.
Mark Brooks: Europe is hallowed ground…opportunity awaits…but, it's far more challenging than the homogeneous US market.
Match is also offering UK customers a “Make Love Happen guarantee”. From their Help page:
Q. What is the Make Love Happen guarantee and how can I become a part of it?
A. The Make Love Happen guarantee is available only in the UK. We guarantee that you will find love in the first 6 months or we will give you an additional 6 months at no additional cost to you to continue your search! The subscriber is responsible for meeting a few requirements including:
– Create a truthful Match.com profile with a photograph and keep it visible to the public
– Respond to, or initiate communication with at least 5 Match.com members each month through the Match.com service.