EMARKETER — In 2005, U.S. internet advertising spending will reach $12.9 billion (and $22.3B in 2009) – double 2002’s $6.0 billion – according to eMarketer projections. Much of the increase is coming at the expense of other, traditional media channels. FULL REPORT @ EMARKETER
Mark Brooks: Marketers love trackable ROI. However, online personals companies will continue to toy with offline advertising, led by eharmony’s example. Cupid.com is master of the radio advertising channel.