PRWEB — Sept 28 — Newly launched PrivateDateFinder.com is the first and only dating site where you can find romance without anyone else knowing. The site offers a unique way to conceal both how you pay as well as eliminating all the tracks you leave behind. RELEASE @ PR WEB
Mark Brooks: This is a very controversial area. Adultfriendfinder, Sexsearch and Eroticy are loaded with marrieds. Ashley Madison actually targets them. PrivateDateFinder is run on the Relationship Exchange platform which is owned by Vintacom, which was recently bought by CGI Holding, which was just renamed to Think Partnership. I find the practice of encouraging marrieds to cheat of great concern. Your comments please.

Mark,
Just curious, but are they partitioning the database to only allow cheaters to meet other cheaters or can the cheaters correspond with the entire Relationship Exchange database?
Bill Broadbent
CEO
Instinct Marketing, Inc.
It’s a race to the bottom!
Admittedly some people in long term relationships may have a deal with their partner that they can go play with someone else as long as they don’t find out, it’s not a mutual friend, etc., but that would be a really, really small niche to go after.
Mark,
Do us a favor and try to get Bill’s question answered.
Mark:
I doubt that http://www.privatedatefinder.com will encourage anyone to cheat; it simply serves an existing huge market. But based on the research that shows 88% are concerned about their privacy, we are more likely to attract NEW people to online dating who simply don’t want anyone else to know. The virtual Debit card combined with Web based eraser is a bullet-proof way to get that protection. This is what differentiates PrivateDateFinder from any other dating site. To respond to an earlier question, access is to entire RE database.
Jerry Klein
President / CEO
Private Date Finder
Hi Jerry,
Thanks for commenting on OPW Jerry. Much appreciated.
Users are coming to PDF to find others interested in discrete relationships. If someone comes in through another door, i.e. CupidJunction, will they be made aware that they are meeting someone who entered the Relationship Exchange pool via PrivateDateFinder?
Regards,
Mark Brooks
Editor/Blogger
Online Personals Watch
onlinepersonalswatch.com
Media Relations
Internet Dating Convention
idate2005.com
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Mark:
No disclosure is made about the dating site joined.
Jerry Klein
President / CEO
Private Date Finder
Jerry,
Thanks for your candid replies. Surely there are indeed people that would join your site because of the “privacy” feature that are not cheating. However, you must admit that offering and promoting a service that “hides your tracks” suggests that someone interested in cheating can do so discreetly. I’m not saying that there isn’t cheating on conventional sites and even sites that offer background checks (unless of course True is willing to give that guarantee to consumers – 😉 ). But I do believe your open promotion of privacy and annonymity does more than subliminally encourage cheating.
To each his own, but it appears you are not selling the same services as others promoting their sites on the Relationship Exchange. I’m not sure other Relationship Exchange partners would care, but some in that system might not be wanting to expose their sites members to people more likely to be “cheating” with your cloaking systems then a member joining conventionally.
Best of luck on your venture and I do hope your main concern is privacy and not the blatantly open promotion of cheating found on sites like AshleyMadison.com.
Cheers,
Bill Broadbent
CEO
Instinct Marketing, Inc.
To think that the privacy enhancements of PrivateDateFinder.com will attract more “cheaters” than there on any other (adult) personals site is about as absurd as the expectation that the absence of background checks should signal a member database laden with criminals.
I am disturbed by marketing strategies that attempt to operate on the customer’s guilt or fear. They are the ethical peer of negative “smear” campaigns in politics. They serve neither the customer nor the industry.
PDF has had the courage to emphasize a Truth in their Marketing, and to choose for their product differentiation a technological innovation that acknowledges that truth. That is NOT the same as advocating infidelity.
To my knowledge, NO ONE has a right to dictate morality to me — certainly not a Marketing exec at a dating site. That I should vehemently decry any attempts to influence customers with morality (where the Law has found no need to opine) does not mean I wish to be free of moral standards in my own life, or that I desire to encourage moral lassitude or amorality in anyone else. Quite the contrary. It’s only because I desire to preserve the sanctity of moral instruction in our society that I feel profit-driven companies should have no role in it.
“Big Mac with body image therapy and pamphlet, sir?”
PASS!
Jack Mardack
President
profitLABINC.com
Not promoting indidelity? Hmmm! I might have bought the privacy argument until taking a closer look at their site. So, let’s look at the facts!
Here is a BOLDED headline in the firms promotional materials:
“More than 30% of those playing the field online admit to being married or living with significant others.” – USA Today”
The very next line on their site (BOLDED AS WELL): “Buy anything online and no one will know!” which goes right with the company slogan, “No one else needs to know.”
Call me a crazy marketing guy, but I think the target market seems rather obvious. Again, to each his own, it is clearly their choice to serve that market.
The question I am raising is if other Relationship Exchange partners promoting their brands as a relationship site for SINGLES feel comfortable introducing their members to a site that appears to be promoting infidelity and adultery. SOme people are only concerned about the bottom line, others take a broader view.
If I personally was promoting a site targeting singles through Relationship Exchange (which I’m not, but I do know the people in the firm, like them as well as the company and think they do a great job) I would be a bit concerned about not only my brand, but also my retention. Because even if someone is morally fine with sharing their database with a site that openly seems to support cheating, it doesn’t mean that moral questions would not effect a brand image or client retention. It may have no effect, but then again it might. I personally would have questions. This would be especially true if the site became a prominent portion of the database. In the end, none of their partners may really care all that much, it just brought to the forefront some interesting industry questions.
Bill Broadbent
CEO
Instinct Marketing
I’m very concerned that users are signing at PrivateDateFinder for discrete relationships only to be thrown into the same dating pool as other Relatinship Exchange affiliates such as Cupid Junction whose tagline is ‘Next Stop Romance.’
I believe that it would be a greater service to the users, and better for the industry as a whole, if these pools were separated.
Regards,
Mark Brooks
Editor/Blogger
Online Personals Watch
onlinepersonalswatch.com
Media Relations
Internet Dating Convention
idate2005.com
A big concern of mine (and my Romance Clients) is the surreptitious presence of married folks on mainline dating sites.
Before my metamorphosis into a CyberRomance Coach, I was a mental health professional with almost 30 years’ practice and a specialty in working with couples where there had been an affair. I am all too familiar with the destruction affairs wrought on all concerned. As the participants soon find, extramarital affairs are not the highly romantic, glamorous escapes portrayed in books and movies. They quickly become tawdry, agonizing messes from which no one emerges unscathed.
I’ve written often about “dating” sites for married folks on my own blog (www.Find-a-Sweetheart.com/blog). I too am conflicted about anything that encourages such destructive behavior. But the positive I see is to get those who are married (and for some reason want to lie and cheat) off the sites where singles have enough to worry about and onto their “own” sites where they can pair up with each other and save the rest of singles from their actions.
If what the previous comments say are true, and that after registering with PrivateDateFinder, the married/wanting to cheat folks are then turned loose on regular dating sites… eeeeuw! What a nasty trick: The only one protected is the cheater. PrivateDateFinder makes it easier for the cheater to deceive his/her spouse, and then turns the cad loose on unsuspecting singles. Now if the cheaters were to be identified with some sort of a label … maybe a scarlet A next to their photo … Wouldn’t that feel a little more fair?
Kathryn Lord
Romance Coach
Bill makes some very good points and asks some pointed questions.
Jerry thank you for your candor in answering these questions.
What I can not help but wonder is that with PDF using the same database as the rest of RE, and the other RE members not being aware of what portal someis coming from, did RE get consent from all of its site member partners to do this?
David
YOU BOYS CONSCIENCE GETTING THE BEST OF YOU ? WIFE GO OUT ON YA’? DID YOU GET CAUGHT ? HIGH PERCENTAGE OF SITES HAS A MARRIED BOX TO CHECK, YOU CAN LIE ON ANY THING, KINDA THE WAY YOUR DANCING AROUND THE QUESTIONS IN THIS FORUM… I’M SINGLE, HAVE HIGH PRIORITY POSITION IN MY COMM. BUT I CHOOSE TO NOT BE RECOGNIZED IN PUBLIC,LEAST WISE IN THE FACT OF SIMPLE GROCERY SHOPPING OR DINNING OUT, THIS HAS HAPPENED AND TURNED TO QITE THE NASTY SCENE IN PUBLIC. SPOUSEL CHEATING IS A VICE… AS IS DRINKING, GAMBLING, AND OPINIONATED PEOPLE. IF YOU DONT WANT SOMEONE’S BISSNESS, SAY SO ! YOUR TIME WOULD BE BETTER SPENT CHASEING CHILD PORN, THE YOUNG ADULT THAT HAS NO IDEA OF THE PROBLEMS THAT A GROWN ADULT IS GETTING THEM INTO. THIS SOMETHING I HAVE NO ALLOWANCE FOR, BUT YET IT IS ALL OVER THE NET, AS WITH MOST THINGS CONCERNING OUR GOVT. THERE ARE LAWS FOR AFTER THE FACT, BUT NO ONE STEPS AHEAD B4 IT’S TO LATE. APPEARENTLY BLEEDING HEART LIBERALS DONT HAVE A CHILDREN,,, JUST TO MUCH TIME ON THERE HANDS TO INTERFERE WITH ADULTS WHO CAN MAKE THERE OWN CHOICES. AS PAST MEMBER OF BOTH AOL MATCH / YA-PERSONALS AND OTHER SITES, THE PERCENTAGE WILL SAY EXACTLY WHAT THEY ARE LOOKING FOR IN THERE PROFILE, THE SITE IT SELF ( ANY )IS NOTHING MORE THAN THE VENUE TO FIND THIS PERSON (S). YOU NEVER KNOW ANYBODY !!! REMEMBER THAT…AS YOU QUESTION, YOUR OBSERVED. P/S.. WOWEN, THE WORST OFFENDERS. HENCE THE PHRASE ” WITH BENEFITS ” L.LAWS