ASBURY PARK PRESS — Oct 27 — According to Evan Katz, finding love on the Net need no longer be a dirty little secret. Everybody's doing it so there's nothing to be embarrassed about. It's a simple matter of ease and cost efficiency, Katz says. After all, admission is cheap. Because text-chatting prohibits eye contact, users can miss the nonverbal cues that reveal more about a potential date than mere text on a screen, Katz admits. "The strangest case I've heard was of a man who didn't bother to tell his date that he was a paraplegic until he showed up," Katz says. "It's understandable why he held back that information, but it's hard to overcome the surprise when you first meet someone." Common-sense precautions also can help newbies avoid dastardly daters, Katz says. Some common tips include slowing down emotional involvement and being wary of people who seem too good to be true. "Use the same cautions you'd use if you exchanged numbers with a stranger at Starbucks. Meet out in public, take your own transportation, that sort of thing."
Mark Brooks: TRUE lit a firestorm around online personals safety when it started offering background checks and initiated a legislative campaign to force online personals sites to state clearly on their home pages if they did not do background checks on members. Next up…they are bringing into question the validity of competing sites personality profiles. TRUE offers the only validated test, of course.

I don’t think anyone cares about true.com. The top 4 sites pull in 95%+ of the online dating industries revenues. True.com acts and talks big but its a site that never really went anywhere and lost a ton of money.
It is interesting that the article says that 100,000 singles sign up to dating sites per day. According to all those measurement firms those singles sign up to 3 dating sites on average. So the total USA market is 35,000 unique signups per day? I suppose that puts English speaking canada at 3,000 signups a day, and england at 7,000/day