WALL STREET NEWS CAST — Nov 7 — The “naughty niches” has become a major matchmaking market. And like its straight-arrow sibling, it is a very profitable one. The reason for the success is simple: The sites are more important to them because their tastes are harder to match. “When we started Friendfinder early in 1996, we found a lot of guys were posting profiles that were more risqué than we wanted on the site,” recalls Andrew Conru, Founder of Friendfinder. “We started out deleting them, but then we recognized the opportunity and started Adultfriendfinder.” ComScore Media Metrix said the site drew 2,321,000 unique visitors in July 2002. That dwarfs the 788,000 that the generalized Friendfinder attracted that month.
Mark Brooks: According to Alexa, for adult a.k.a. casual dating sites, Adultfriendfinder.com is #1, Alt.com is #2 and Sexsearch.com is #3
I think we should give a try to the small and specialized sites too.