BUSINESS WIRE — Oct 31 — The Online Publishers Association (OPA) today released its Paid Content U.S. Market Spending Report covering Q1 and Q2 of 2005, conducted by comScore Networks. Consumer spending for online content in the U.S. grew to $987 million in the first half of 2005, an increase of 15.7% over the same period last year. Spurred by growth in online music sales, Entertainment/Lifestyles overtook Personals/Dating to become the leading paid content category, with consumers spending $264.8 million on the category in the first half of 2005. Personals/Dating grew to $245.2 million in the first half of 2005, while Business/Investment content remained in third place with spending at $159.1 million. comScore Networks calculated the results of the study by monitoring its representative panel of more than 1.5 million U.S. online consumers – Full Report. RELEASE @ BUSINESS WIRE
