BUSINESS WIRE — Jan 31 — GMI (Global Market Insite) surveyed 17,502 online consumers across 18 countries to find that Americans go online seeking friendships (21%) more than casual sex (16%) or a serious, long-term relationship (19%). 40% of Americans had friends who found significant relationships through online dating. Almost 40% of U.S. respondents strongly believe that having an online relationship or engaging in "cybersex" is considered equal to cheating on their partner. A mere 10% of the Russian respondents defining cybersex as "cheating." Join GMI's online panel or email them for more information at info@gmi-mr.com. RELEASE @ BUSINESS WIRE
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10% of those polled found a long-term partner through internet dating sites. Britons are somewhat reluctant Internet daters. Only 5% have married as a result of the internet, 14% have had a casual sexual relationship. 14% have had a serious or long-term relationship – lower than the global average.
The nationalities most likely to date online are the Brazilians, Germans and Americans (10%). The Dutch, French, Spanish and Danes (4%) are the least likely to wander the web searching for a date. The survey suggests consumers are reasonably happy with their Internet dating service – 36% said their Internet date was "somewhat successful" whilst 11% said it was extremely successful. Americans are the most dissatisfied and more respondents – 21% – no longer use online dating.
The full article was originally published at Tiscali Europe, but is no longer available.
Mark Brooks: There are generally two kinds of internet dating users. Those who invested the necessary time and met someone and are happy, and those who did not invest the time, did not meet someone special and are unhappy with their experience. Online dating advertising can suggest 'instant gratification,' but online dating takes a very significant commitment of time and effort. Online daters will, at the very least, need to send hundreds of messages and date tens of people, over the course of several months, to have any chance of meeting the right person. As Dr John Gray suggested at the internet dating convention, online daters should make it their goal to go on their first 20 dates just to have fun and get to know some people, before they start trying to fine 'the one.'