The full article was originally published at Business Week, but is no longer available.
eHarmony Names Jaynie Studenmund President and CEO
LA BUSINESS NEWS — Jan 11 — Studenmund brings 25 years of executive operating and marketing experience. She has managed businesses ranging from $100 million to $1 billion in revenue. Earlier in her career, Studenmund was a management consultant with Booz, Allen & Hamilton and she holds an MBA from Harvard Business School and a BA in Economics from Wellesley College.
The full article was originally published at Daily Business News, but is no longer available.
Mark Brooks: eHarmony raised $110 million in VC money in 2004.
“Studenmund brings 25 years of executive operating and marketing experience. She has managed businesses ranging from $100 million to $1 billion in revenue.”
eHarmony works only in English for the United States AND for “Catholic and religious persons”. Uses a proprietary test AND proprietary comparison method between prospective mates (matching algorithm) invented by Dr. Neil Clark Warren Psychologist). A person needs to be matched (with other) on 29 dimensions of compatibility.
eHarmony, as many actual online dating sites that use proprietary tests and models, CANNOT change nor ADJUST its compatibility matching algorithm in its huge database. (i.e. cannot add more precision nor more reliability than they actually have.)
If they plan to reach the IPO, they should substantiate the matching algorithm!!!
The Quality Online Dating Market remains enormous == like Off Line Chains.
Surely new players will appear soon!!!
Great Innovations will definitively come from new discoveries on Theories of Romantic Relationships Development, also new discoveries on Social Networking methods; and NOT from “new marketing techniques for increasing conversion and retention rates”.
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com