JUPITER RESEARCH PRESS RELEASE — Feb 8 — According to a new report entitled: "Online Dating in 2006: Pricing Strategies to Drive Subscriber Growth" authored by JupiterResearch Analyst Nate Elliott, industry growth in the last twelve months has been driven by higher monthly fees rather than an increasing number of subscribers. A January 2006 JupiterResearch consumer survey found that 5% of Internet users paid for online dating subscriptions in the last year, down slightly from 6% in 2005. Industry-wide user conversion rates fell for the first time since JupiterResearch began tracking that metric. "Although online dating revenues continue to grow, rising prices have kept a large number of users from converting to paid subscribers. The report also concludes that social networking sites pose little threat to the online dating industry. RELEASE @ JUPITER MEDIA
JupiterResearch Finds Rising Prices Keep New Subscribers Away from Online Dating
JUPITER RESEARCH PRESS RELEASE — Feb 8 — According to a new report entitled: "Online Dating in 2006: Pricing Strategies to Drive Subscriber Growth" authored by JupiterResearch Analyst Nate Elliott, industry growth in the last twelve months has been driven by higher monthly fees rather than an increasing number of subscribers. A January 2006 JupiterResearch consumer survey found that 5% of Internet users paid for online dating subscriptions in the last year, down slightly from 6% in 2005. Industry-wide user conversion rates fell for the first time since JupiterResearch began tracking that metric. "Although online dating revenues continue to grow, rising prices have kept a large number of users from converting to paid subscribers. The report also concludes that social networking sites pose little threat to the online dating industry. RELEASE @ JUPITER MEDIA