MARKETING VOX — Mar 17 — The Sun will connect its website to MySpace.com to create a "MySun" online readers' network. News Corp. owns both properties. MySpace.com has 60 million registered users in the 16-34-year-old demographic.
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I think that News Corp is smart to link their properties together. They have ads running on myspace for Ask.com, and for upcoming shows on Fox. A newspaper just adds to full integration with all the other media.