AD RANTS — Apr 1 — For its April Fool’s Day joke, Google launched Google Romance. Google SVP Jonathon Rosenberg explains, "we thought we could use our search technology to help you find that special someone, then send you on a date and use contextual ads to help you, ya know – close the deal." The site goes on to talk about "contextual dating advice" and "contextual pre-date advertising." "When you do a Soulmate Search, your deeply personal and potentially life-altering search results are produced solely by computer algorithm, without human intervention of any kind." FULL ARTICLE @ AD RANTS
Mark Brooks: They’ve got a point with the last sentence. The real world matchmaking services have offer great service, but lack selection. Online dating services could use some of this service…but how to streamline and standardize the matchmakers touch? That’s the challenge.
I used to work at Google three years ago, the creativity in google is purely amazing. If today’s site has 1% google’s creativity and humor, the Internet dating industry will be a lot bigger, “legitter” (as if there is such word).