RED ORBIT — Apr 5 — Dogster and Catster have 211,000 member animals and are on track to hit $1 million in sales this year. Rheingold spends $2,000 a month to rent servers, $1,000 a month for a few rooms in a San Francisco warehouse and has eight employees. So far Dogster fans are doing the selling on Dogster’s behalf by sending Dogster invitations to friends with dogs. The sites make money from Google’s AdSense program (now generating $2.7 billion a year, roughly 80% of it distributed to partner sites). Rheingold now has enough traffic to attract advertisers; Walt Disney, and Dad’s, a premium pet product company.
The full article was originally published at Red Orbit, but is no longer available.
