MEDIA POST — Apr 17 — Keith and I are standing on the corner of 4th Ave and 13th Street. Our destination is Pop, a lounge located right across the street. We decide to have a an SMS search contest. (You simply send an SMS text query to either Google 46645 or Yahoo 92466). Google query: "pop new york." Yahoo query: "pop 10011," his zip code. In a quick jab, Keith shows me his screen, complete with the right address, cross-street and link a Yahoo map. Google sends me a listing for a different establishment: Pop Burger, located clear across town.
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Mark Brooks: Utilities like this help drive user sophistication. SMS search is a great starting point.