YAHOO NEWS — June 8 — 85 million users and counting — Myspace grew 14% in April, 1 million new users every four days. Fox was among the first studios to take full advantage of what MySpace could do. Now many studios and indie distributors are exploiting the site’s extraordinary reach, especially for teens. From simply setting up your own MySpace page, to Fox Searchlight’s one-day ad buy on every single MySpace page for its March horror remake "The Hills Have Eyes," which cost about $500,000. According to Paramount Pictures SVP interactive marketing Amy Powell, MySpace helped the opening of "Failure to Launch" by "getting people engaged in the themes of the film." The MySpace profile offered a contest that would reward the winner with $6,000 to leave their parents and move into their own place. "I believe the future of interactive marketing is integrated content."
Mark Brooks: Seems Myspace is spawning a new marketing paradigm. Integrated content.
1 thought on “MySpace Exploration is Marketer’s Dream”
Myspace as Marketing Firm
Scott Karp has been obsessively covering myspace lately. And has a lot of interesting perspectives. He predicts the demise of the site. But, everything he says the media should be doing online, Myspace seems to be doing already. I think…
Myspace as Marketing Firm
Scott Karp has been obsessively covering myspace lately. And has a lot of interesting perspectives. He predicts the demise of the site. But, everything he says the media should be doing online, Myspace seems to be doing already. I think…