SUN SENTINEL — July 18 — MySpace has a marketing deal with the Improv chain of comedy
clubs to bring performances, behind-the-scenes footage and other
content to the new humor section of MySpace. Other MySpace sections
include music and movies. The sports
and games sections will be revamped. Pepsi-Cola’s Sierra Mist
beverage is the main sponsor of MySpace Comedy and it’s Aquafina
bottled water brand sponsored the Filmmakers section.
Mark
Brooks: By and large, you don’t see much advertising on dating sites. The ROI on time for the amount of money to be earned hasn’t be there. Click thru rates are relatively low. But, the targeting capability is
A1. MySpace is doing a great job of warming up advertisers for dating
sites.

I use AdSense on OtherSingles and my site runs ata profilt, but I would like to see a way that the ads would be targeted at the viewer. I have over 40 data points and none of them do me any good. I should be able to post sitewide AdSense ads revolving around “hiking” if my member is a hiker. Now all they see is more ads to more dating sites, 90% of which claim to be free and aren’t. I’d say potential click throughs are jaded about dating ads.