MARKETING VOX — July 28 — Participants in the promotion – the “Starbucks Summer Pursuit” quiz and sweepstakes – receive SMS questions and reply via text or by sending a picture of the answer. Starbucks is supporting the promotion with keyword buys, outdoor advertising, invitations distributed at stores and events, and an email blast to some two million Starbucks fans.
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Mark Brooks: Starbucks ran a promotion with Yahoo Personals last Valentines. I wonder if they’ll team up and run a mobile promo for their singles audience. There’s an incredible synergy between top level brands Starbucks and Yahoo Personals. I hope we’ll see more.