ASIAN NEWS INT. — July 8 — Researchers at the University of Bath have revealed that men and women judge the opposite sex differently when it comes to finding a perfect partner. While men are attracted to a woman’s looks and physical appearance, women tend to be are turned on by a man’s voice. Almost half the women quizzed in the study said the way a man speaks is crucial. The research was commissioned by internet dating service Match.com.
Mark Brooks: Dating sites need to enable users to connect earlier by voice. Voice and video are the way of the future. Mobile voice and video dating are the next step beyond that. Location based services…the next step beyond that.
Dr Gavin at Bath seems to be doing some good research for Match.com at the moment. This piece is interesting as it has taken the well-researched fact that voice is highly effective in relationship building and looked at how this varies with gender.
I think this sheds some useful light on why we see the current gender imbalance in online dating and the sorts of services that are more likely to attract women.