TECH WEB — Aug 7 — Google will be the exclusive provider of text-based advertising and keyword-targeted ads on the Fox Interactive Media network, including MySpace. In return, Google will make guaranteed minimum revenue share payments to News Corp. of $900 million through Q2 2010, based on Fox achieving traffic targets. The deal was expected to be the first of many between the two companies. Last December Google agreed to pay $1 billion for a stake in AOL and form an ad partnership. FULL ARTICLE @ INFORMATION WEEK
Mark Brooks: Google is focusing on it’s future. Advertising. One day it will turn a sliver of it’s considerable brain power and attention towards online dating, perhaps. What will Google Dating look like? I’d expect it to be a far cry from traditional dating sites. The more we keep ahead of the game, and innovate, the less likely Google will enter the online dating fray, in earnest. Margins are slim these days, so that will also keep Google’s attention away. The online dating industry is still a relatively baby sized industry at ~$600 million a year.
“Google is focusing on it’s future. Advertising.”
I have my brain (and eyes) well trained to NOT SEE any of those Ads!!!
It is more than one year that I use GMail and I have not payed any attention to ads appearing every time I read an email nor clicked anyone!!!
I think a lot of people also act like me, i.e. do not pay any attention (or less attention they should pay) to appearing Ads!
Are those Ads only wasted_money? I think many advertisers posting Ads to Google, Yahoo or others are only throwing money to wastebins!
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
Just goes to show you that money drives the Internet, not the rest of us. We are fed what money wants us to eat, no more, no less. Just like the newspapers.
Speaking of a Google Dating service, Google debuted this Parody, I believe for Valentine’s Day, not that long ago:
http://www.google.com/romance/index.html
It’s a bold, aggressive move from Google, and the significance of this deal goes beyond the mere capture of market share. I see 2 of Google’s most important strategic directives at work in the Myspace deal.
1. In spite of what many (like Fernando above) would describe as growing “click cynicism” among surfers, Adsense publishers (of which Myspace will now become a monster) are doing rather radical things with their ads… at Google’s urging, of course. The line between ad and page content is disappearing. Google argues that the “context awareness” of Adsense ads qualifies them to be considered valuable content in their own right. You can see from this Adsense Heatmap, that Google wants their ads to occupy the most important real estate on the page. Publishers who devise clever integration schemes for their ads and content will be amply rewarded. I look forward to seeing what Myspace comes up with.
2. “Google will make minimum guaranteed revenue share payments of $900 million…” I see this as a giant cake being wheeled out by Google with the words “Site Targeting Works” written on it in big blue, red, yellow, blue, green and red letters… more (http://profitlabinc.com/PROFITBLOG/2006/08/09/google-buys-myspace-traffic-for-900m/)
Jack Mardack