MEDIA BUYER PLANNER — Aug 22 — YouTube today launched yet another attempt to generate ad revenue, allowing advertisers to promote their brands via customized channels on the site. Warner Brothers created the "Paris Hilton Channel" to promote Hilton’s new music album "Paris," and includes a video ad produced by Hilton for her YouTube fans. Advertisers will be able to customize the look and feel of their channels once they meet pre-determined spending quotas. YouTube cofounder and CEO Chad Hurley is quoted as saying he hopes brand channels help build an ad platform that "both the community and advertisers" could embrace.
