PC4MEDIA — Jun 20 — Whizspark is an event marketing and ticketing service which allows white labeling and offers the ability to track, enable and manage online, affiliate and word of mouth marketing. Our next step is to develop a network of online personals partners that drive attendance to events by marketing events to their members on a cost per action or cost per lead basis. Match and a few other dating sites tried to create their own branded events. Their goal was to drive subscriptions, while mostly breaking even at the events. Events were a bastard step child marketing tool for the subscription service. Dumb. People spend so much more money on events and offline entertainment than they do on dating subscriptions. The permission asset and traffic that these dating sites have could be leveraged for additional revenue streams: marketing ALL KINDS of events. FULL ARTICLE @ PC4MEDIA
Mark Brooks: I'd recommend online personals sites consider partnering with existing events vendors of high quality events and adding calendars to their schedules of events suitable for singles. It can give them ideas for dates, more interesting than the usual coffee date.
Looks like another site trying to copy mine.
There is actually very little overlap between people who go to singles events and people who date online. They are different markets and people who go to offline events tend not to be on dating sites or want to be.
I appreciate the post, Mark.
Just to clarify… That post is a bit dated. We do however partner with other companies, if they are able to drive traffic to our client’s events. And we pay them when they refer registrants that do.
And to Markus’s comment, the last thing that we aim to be is a free dating site. Also, we’ve been around for awhile (4 years now) with a very different business model than plentyoffish has.