CNET NEWS — Sep 27 — As the site considers a hefty buyout by Yahoo and eyes new competitors in the college space, this week it joins the likes of Friendster and MySpace in losing the exclusivity that fed its popularity.
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Mark Brooks: I'm on Facebook now. Feel free to link up. Facebook has surely been eyeing MySpace's userbase for a long while. This is the next logical (short term sell the company) step for them. They need to continue showing exponential growth rates for the buyout. Makes sense, but undermines their integrity/focus/branding. They have to stay ahead technologically now, or they WILL lose their student base to other sites as they seek out the next great underground superhip next generation social network. Students will use more than one network, and might eventually shift their loyalty and focus if a site opens up and is significantly technologically ahead of Facebook.