MBP — Sep 18 — Yahoo is launching a multimillion-dollar integrated marketing campaign in the U.S. and abroad. It’s broadest push in a couple of years; TV, radio, movie-theater and online advertising. The push aims to underscore the role of Yahoo’s homepage and other services in users’ lives with a humorous take on life with and without Yahoo services. Ads were created by Yahoo users from various film schools, airing on primetime TV Sept. 21.
