VENTURE BEAT BLOG — Oct 16 — Michael Moritz, venture capitalist with Sequoia Capital, and backer of Google and Yahoo, is apparently funding a blog company called Sugar Publishing (1.5 million uniques), which runs four popular blogs, including flagship PopSugar, that caters to young, hip women. FULL ARTICLE @ VENTURE BEAT BLOG
Mark Brooks: Hey, internet dating bus dev and trafficing managers…there’s a nice target for you. The CEO is Brian Sugar. Properties include popsugar, fabsugar, and dearsugar. Ad rack rates run $4-$10 CPM Ick! Try halving that for a decent 90 day ROI. My guess is you’d see ~10% 30 day ROI at the rack rates (with targeted, quality creatives) but you’d gain a valuable audience. Email contact is advertising@sugarpublishing.com.
