PR NEWSWIRE — Jan 24 — BeBetterGuys brings its expertise in men's fashion, grooming, dating, and etiquette directly to Perfectmatch's four million members. The BeBetterGuys "Game Plan" provides a nuts-and-bolts how-to approach guide to help Perfectmatch's male membership prepare for, and enjoy, a more successful in-person experience. Perfectmatch has partnerships with MSNBC, Lifetime Television, iVillage, Knight Ridder, Go.com, Warner Bros., Paramount and NBC Universal Studios. The newest book written by Dr. Pepper Schwartz, "Finding Your Perfect Match" (Penguin), appears in bookstores nationwide. Over the past 18 months, Perfectmatch.com was the backdrop of the Warner Bros. film "Must Love Dogs" starring Diane Lane and John Cusack, was featured on a one hour Dr. Phil show and was the exclusive online partner during an intensive two week search for love for a producer of Live! With Regis and Kelly Show!
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Hey Mark,
Looks like PerfectMatch is balancing out the iVillage partnership with this addition. It’s really great to see online dating sites going the extra mile and adding help and advice for singles, instead of just offering a plain ‘people shopping search engine’.
Of course it’s a win-win for the dating site, the advice site/magazine, and the consumer, and good fresh marketing juice for both companies. Wonder why their traffic is trending downward so much lately – maybe the endless mandatory forms on signup?
Have an awesome day!
Dan and Jennifer
Dating Advice for Men from PerfectMatch
Per Marc Brooks atOnline Dating Insider, PerfectMatch is announcing something special for their members to help them actually meet and keep that special person.
Theyve teamed up with BeBetterGuys to bring their male members dating a…