OPW — Feb 26th — Here are the male/female ratios, most popular age range, and proportion of visits from 'regulars' and 'addicts.' Ranking courtesy of Hitwise. Ratios, age range and addiction levels courtesy of Quantcast. '100' represents the 'internet average.'
1 Singlesnet
Male 112, Female 88, age 45-54, 91% of visits from regulars and addicts LINK
2 Yahoo Personals
Male 114, Female 85, age 45-54, 78% regulars and addicts LINK
3 RUET
Male 116, Female 83, age 45-54, 77% regulars and addicts LINK
4 Match
Male 100, Female 99, age 45-54, 94% regulars and addicts LINK
5 eHarmony
Male 73, Female 125, age 25-34 and 35-44, 95% regulars and addicts LINK
6 Plentyoffish
Male 112, Female 87, age 45-54, 98% regulars and addicts LINK
7 Mate1
Male 97, Female 102, age 45-54, 74% regulars and addicts LINK
8 Blackpeoplemeet
Male 94, Female 105, age 35-44, 96% regulars and addicts LINK
9 Manhunt.net
Male 177, Female 24, age 35-44, 99% regulars and addicts LINK
10 Adam4Adam
Male 170, Female 31, age 35-44, 99% regulars and addicts LINK
11 American Singles
Male 120, Female 89, age 45-54, 82% regulars and addicts LINK
12 Gay.com
Male 171, Female 30, age 35-45, 96% regulars and addicts LINK
13 Hot or Not
Male 122, Female 78, age 18-24, 95% regulars and addicts LINK
14 MSN Match
Male 103, Female 97, age 45-54, 71% regulars and addicts LINK
15 Cupid
Male 110, Female 89, age 45-54, 95% regulars and addicts LINK
eHarmony clearly has more guys than girls. Given the raunchy TRUE advertising, one would expect a higher representation of males than the 116 scored here. I think this is because TRUE is using their raunchy advertising in male oriented spots, and also, the edgy ads still manage to attract women. American Singles scored higher with a 120 for males. The gay sites and PlentyofFish have the highest addiction levels. Yahoo Personals, TRUE, and Mate1 scored a little low for user engagement. All in the 74-78% range. – Mark Brooks
PR NEWSWIRE — Feb 27 — Perfectmatch announced their plans for a series of new television advertisements in 2007. The first ad campaign, out March 1st, will introduce relationship-minded adults to an alternative to rival eHarmony.com, and a more relationship-centric approach to Match.com. Said Duane Dahl, Founder/CEO of Perfectmatch. "We're now prepared to actively compete with eHarmony and Match, and television will play an important role." The TV ads (by Oberon Studios of Seattle), take a narrative approach by emphasizing how quickly life and love can pass us by. FULL ARTICLE @ SYS-CON
