SENIORS COPIE — Feb 27 — Match.com has around 15 million boomers as regular goers, and the global figure of boomers using an online dating service increased by 350% in six years. There are also eHarmony.com, Lavalife.com and Plentyoffish.com, all of which offer Boomer-friendly s ervices. Match.com has built the largest online dating site in America, and maintained its dominance in recent years in part by aggressively marketing to singles over 50 and divorcees. ~1.7 million of its 15 million members are 45 to 59. (Sun Florida Sun-Sentinel, "More and more boomers turn to online dating services", 02/18/07)
The full article was originally published at Senior Scope, but is no longer available.
That quoted clip which is the summary statement at the beginning of the article is incorrect. The article states that Match has 1.7 million boomers out of a total membership of 15 million. And of course, Match’s PAID membershop is around 1.3 million, so if every one of those 1.3 million are boomers, still, .4 million haven’t ponied up yet. From the January 29, 2007, article in the Wall Street Journal, “At Match, 23 percent of subscribers are over 50, more than double the number two years ago.”
Kathryn Lord
PoF and Lavalife for boomers? Have you used either site more than casually? Couldn’t be farther from the truth.
Here are the demographics of POF, Lavalife and Match according to Quantcast…
http://www.quantcast.com/plentyoffish.com
http://www.quantcast.com/lavalife.com
http://www.quantcast.com/match.com
These stats look off for Lavalife. They seem to have an over representation for the 35-54 age range, but are under represented for the 18-34 age range. I’m talking with Quantcast later today to clarify on how to read their numbers.
Mark Brooks
Editor, Online Personals Watch
212-444-1636