MARKETING VOX — Feb 28 — In 2004 (Jan-Nov) total U.S. media spending was $149 million; 2005 (Jan-Nov) $310 million; 2006 (Jan-Nov) $430 million. (Nielsen Monitor-Plus) In 2006, most dating services companies spent their advertising dollars on Cable TV with $130.6 million in reported ad spending, the Internet ranks second at $127.3 million and Spot TV follows with $75.1 million. Leading the bulk of the TV spending are eHarmony with $110.1 million in total spending and Match with $66.4 million in total spending.
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