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Month: March 2007

Andreessen Gets into Social Networking – Ning.com

Posted on March 1, 2007

AnderAP — Feb 28 — The Netscape Communications co-founder is trying to help Web surfers build online communities outside the walls of social networking leaders MySpace.com and Facebook.com. Ning.com is finally ready to make its big push with a free toolkit designed to make it easy to launch a social network with videos, photos, music, forums, personal profiles and blogs. Andreessen is convinced people dislike the big social networks' one-size-fits-all approach. "This is the next logical step (for social networks)," said Andreessen, 35, who is Ning's CTO and primary financier. Ning hopes to make money through advertising and fees for premium services.

Mark Brooks: Joe Suh's MyChurch.org helps churches set up their own social networks and Clarence Wootton's Collectivex.com also allows people to set up their own social networks for free or a small fee. The growth of social networks was fueled by 'connectors' with their extensive networks of friends. Some of those connectors will be growing a little bored with MySpace by now. It's last years night club. They want their own nightclub. So, Ning.com, MyChurch.org and CollectiveX should have a healthy future. They won't put MySpace out of business, however.

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Andreessen Gets into Social Networking – Ning.com

Posted on March 1, 2007

AnderAP — Feb 28 — The Netscape Communications co-founder is trying to help Web surfers build online communities outside the walls of social networking leaders MySpace.com and Facebook.com. Ning.com is finally ready to make its big push with a free toolkit designed to make it easy to launch a social network with videos, photos, music, forums, personal profiles and blogs. Andreessen is convinced people dislike the big social networks' one-size-fits-all approach. "This is the next logical step (for social networks)," said Andreessen, 35, who is Ning's CTO and primary financier. Ning hopes to make money through advertising and fees for premium services.

Mark Brooks: Joe Suh's MyChurch.org helps churches set up their own social networks and Clarence Wootton's Collectivex.com also allows people to set up their own social networks for free or a small fee. The growth of social networks was fueled by 'connectors' with their extensive networks of friends. Some of those connectors will be growing a little bored with MySpace by now. It's last years night club. They want their own nightclub. So, Ning.com, MyChurch.org and CollectiveX should have a healthy future. They won't put MySpace out of business, however.

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Online Dating Services More than Double Ad Spending in Three Years

Posted on March 1, 2007

MARKETING VOX — Feb 28 — In 2004 (Jan-Nov) total U.S. media spending was $149 million; 2005 (Jan-Nov) $310 million; 2006 (Jan-Nov) $430 million.  (Nielsen Monitor-Plus) In 2006, most dating services companies spent their advertising dollars on Cable TV with $130.6 million in reported ad spending, the Internet ranks second at $127.3 million and Spot TV follows with $75.1 million. Leading the bulk of the TV spending are eHarmony with $110.1 million in total spending and Match with $66.4 million in total spending.

The full article was originally published at Marketing Vox, but is no longer available.

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Online Dating Services More than Double Ad Spending in Three Years

Posted on March 1, 2007

MARKETING VOX — Feb 28 — In 2004 (Jan-Nov) total U.S. media spending was $149 million; 2005 (Jan-Nov) $310 million; 2006 (Jan-Nov) $430 million.  (Nielsen Monitor-Plus) In 2006, most dating services companies spent their advertising dollars on Cable TV with $130.6 million in reported ad spending, the Internet ranks second at $127.3 million and Spot TV follows with $75.1 million. Leading the bulk of the TV spending are eHarmony with $110.1 million in total spending and Match with $66.4 million in total spending.

The full article was originally published at Marketing Vox, but is no longer available.

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BuyMyAffection.com Gifting Service

Posted on March 1, 2007

BuymyaffectionPR WEB — Feb 1 — BuyMyAffection.com allows site operators to easily offer a gift service to their clientele, and make money doing it. BuyMyAffection.com has a streamlined catalog, protects user anonymity and offers generous flat commissions to site operators. FULL ARTICLE @ PR WEB

Mark Brooks: Here's some text from their site…"Our offer isn't really meant for people who don't know each other, though of course we'd take the sale. It's for that bridge between 1st date and 3rd date that people have such a hard time crossing."

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CommunityNext Final Panel Video

Posted on March 1, 2007
Image7_1WEBPRO NEWS — Feb 23 — Guy Kawasaki moderated a panel of some innovative web community founders at the CommunityNext Conference, and the video is fascinating. It's not often I get a 1 hour video and watch it all the way through, but I've already watched this one twice.

1. Akash Garg of hi5
2. Sean Suhl of Suicide Girls
3. Max Levchin of Slide
4. James Hong of HotorNot
5. Markus Frind of PlentyofFish
6. Drew Curtis of Fark


Most of these guys said that marketing was of little value to them (gasp). They said the viral things that really made them successful was an accident. Sure you can come up with a great idea, but the real truth is that if your company is doing something cool, people will talk about it.

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BuyMyAffection.com Gifting Service

Posted on March 1, 2007

BuymyaffectionPR WEB — Feb 1 — BuyMyAffection.com allows site operators to easily offer a gift service to their clientele, and make money doing it. BuyMyAffection.com has a streamlined catalog, protects user anonymity and offers generous flat commissions to site operators. FULL ARTICLE @ PR WEB

Mark Brooks: Here's some text from their site…"Our offer isn't really meant for people who don't know each other, though of course we'd take the sale. It's for that bridge between 1st date and 3rd date that people have such a hard time crossing."

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CommunityNext Final Panel Video

Posted on March 1, 2007
Image7_1WEBPRO NEWS — Feb 23 — Guy Kawasaki moderated a panel of some innovative web community founders at the CommunityNext Conference, and the video is fascinating. It's not often I get a 1 hour video and watch it all the way through, but I've already watched this one twice.

1. Akash Garg of hi5
2. Sean Suhl of Suicide Girls
3. Max Levchin of Slide
4. James Hong of HotorNot
5. Markus Frind of PlentyofFish
6. Drew Curtis of Fark


Most of these guys said that marketing was of little value to them (gasp). They said the viral things that really made them successful was an accident. Sure you can come up with a great idea, but the real truth is that if your company is doing something cool, people will talk about it.

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Dutch Pet Lovers

Posted on March 1, 2007

FunnydogREUTERS — Feb 28 — Dier-en-Mens or Animal and Human, is a meeting place for animal lovers.

Mark Brooks: Now the Dutch are doing what DateMyPet, AnimalAttraction and Dogster started in the U.S.

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Dutch Pet Lovers

Posted on March 1, 2007

FunnydogREUTERS — Feb 28 — Dier-en-Mens or Animal and Human, is a meeting place for animal lovers.

Mark Brooks: Now the Dutch are doing what DateMyPet, AnimalAttraction and Dogster started in the U.S.

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