Month: March 2007

Oodle Report

Posted on March 28, 2007

OodlelogoPRESS RELEASE — Mar 28 — A look at more than 1.4 million singles on Oodle.com showed that 60% of singles do not reveal whether they have or want children and 55% do not specify if they smoke.  For fear that they will appear less desirable! However, data from a recent survey on Engage.com proves this theory wrong. In fact, 88% of those surveyed said they were open to the idea of dating people with children and 63% would consider dating smokers. Mom was right…"honesty is the best policy." Oodle also found Chicago, Boston, and Miami are the best bets for Catholic singles while Miami, New York and L.A. are best for finding Jewish mates. If you don't drink or smoke, the best place to find a mate is Salt Lake City. More than half the over 40 online dating population has been married before.

Mark Brooks: Oodle aggregates profiles from the likes of Engage.com, PlentyofFish and others. Sites can pay to have their profiles featured in order to get more click throughs. Lycos tried something similar a couple of years back but the program failed because it required sites to send a flat file, and pay on a cost per reg basis…and Lycos just didn't send enough leads to be that worthwhile in the end.

Oodle Report

Posted on March 28, 2007

OodlelogoPRESS RELEASE — Mar 28 — A look at more than 1.4 million singles on Oodle.com showed that 60% of singles do not reveal whether they have or want children and 55% do not specify if they smoke.  For fear that they will appear less desirable! However, data from a recent survey on Engage.com proves this theory wrong. In fact, 88% of those surveyed said they were open to the idea of dating people with children and 63% would consider dating smokers. Mom was right…"honesty is the best policy." Oodle also found Chicago, Boston, and Miami are the best bets for Catholic singles while Miami, New York and L.A. are best for finding Jewish mates. If you don't drink or smoke, the best place to find a mate is Salt Lake City. More than half the over 40 online dating population has been married before.

Mark Brooks: Oodle aggregates profiles from the likes of Engage.com, PlentyofFish and others. Sites can pay to have their profiles featured in order to get more click throughs. Lycos tried something similar a couple of years back but the program failed because it required sites to send a flat file, and pay on a cost per reg basis…and Lycos just didn't send enough leads to be that worthwhile in the end.

Shaadi SEAL

Posted on March 28, 2007

ShaadiSHAADI.COM — Mar 28 — Shaadi offers members the option of verifying their own identities. "SEAL is short for Screened, Examined & Attested Label. If your profile has a Shaadi SEAL, it means that Shaadi has screened your profile and also obtained documentary proof of: Name, Photo, Age, Residential Address, Telephone Number, Email Address, Marital Status if Divorced/Annulled. View sample Shaadi SEAL profile. It's FREE! Send us documents supporting key data elements in your profile. You can upload scanned copies of the documents or post them. We will examine the data and attest them against the documents. If all your data are found in order, you will be the proud owner of a Shaadi SEAL." This is about as simple as it gets. It's probably not too difficult to forge documents, but then again, it's better than nothing. The cost for providing this service is minimal. ConfirmID.com is FriendFinder's effort to do the same.  Unfortunately, even though it was bundled with the Gold membership, very few people opt to send in their documents.

The full article was originally published at Shaadi website, but is no longer available.

Shaadi SEAL

Posted on March 28, 2007

ShaadiSHAADI.COM — Mar 28 — Shaadi offers members the option of verifying their own identities. "SEAL is short for Screened, Examined & Attested Label. If your profile has a Shaadi SEAL, it means that Shaadi has screened your profile and also obtained documentary proof of: Name, Photo, Age, Residential Address, Telephone Number, Email Address, Marital Status if Divorced/Annulled. View sample Shaadi SEAL profile. It's FREE! Send us documents supporting key data elements in your profile. You can upload scanned copies of the documents or post them. We will examine the data and attest them against the documents. If all your data are found in order, you will be the proud owner of a Shaadi SEAL." This is about as simple as it gets. It's probably not too difficult to forge documents, but then again, it's better than nothing. The cost for providing this service is minimal. ConfirmID.com is FriendFinder's effort to do the same.  Unfortunately, even though it was bundled with the Gold membership, very few people opt to send in their documents.

The full article was originally published at Shaadi website, but is no longer available.

Gay Dating Site Rankings

Posted on March 27, 2007

Gay_datingMEDIA LIFE — Mar 27 — U.S. sites include Gay.com, Gaydar and Manhunt. Gay.com has British, French, Italian and Latin American operations, while ManHunt recently rolled out across Europe. Gaydar began in London and is now worldwide. Gay sites continue to see strong growth in their U.S. audiences, 18% YOY for February 2007 (Hitwise). The real opportunities are overseas. Domestically, visitors to gay sites spend nearly twice as much time per visit, 21 minutes, versus 11 minutes spent on all web sites (Hitwise). Traffic to gay sites is 82% male. The largest age group is 35-44s, 29% of visits, slightly older than the general internet population.  Out In America claims 7 million uniques a month. Gay.com, part of PlanetOut, claims 5 million uniques. 9% of visitors to the gay and lesbian category were at MySpace before they went to a gay and lesbian site, according to Hitwise.

Gay site traffic – Share of Visits – w/e 3/17/07
1. Adam4Adam – 17.90%
2. ManHunt.net – 16.78%
3. Gay.com – 16.43%
4. Gay.com Personals – 9.51%
5. Out Personals – 8.60%
6. Downelink.com – 5.75%
7. Guys4men – 2.81%
8. World Gay Men – 1.56%
9. Dlist.com – 1.35%
10. BoysGo.com – 1.30%

The full article was originally published at Media Life, but is no longer available.

Mark Brooks: Patrick Perrine, CEO of MyPartnerPerfect, is doing some interesting work in the field of gay matchmaking and gay personality profiling.

Gay Dating Site Rankings

Posted on March 27, 2007

Gay_datingMEDIA LIFE — Mar 27 — U.S. sites include Gay.com, Gaydar and Manhunt. Gay.com has British, French, Italian and Latin American operations, while ManHunt recently rolled out across Europe. Gaydar began in London and is now worldwide. Gay sites continue to see strong growth in their U.S. audiences, 18% YOY for February 2007 (Hitwise). The real opportunities are overseas. Domestically, visitors to gay sites spend nearly twice as much time per visit, 21 minutes, versus 11 minutes spent on all web sites (Hitwise). Traffic to gay sites is 82% male. The largest age group is 35-44s, 29% of visits, slightly older than the general internet population.  Out In America claims 7 million uniques a month. Gay.com, part of PlanetOut, claims 5 million uniques. 9% of visitors to the gay and lesbian category were at MySpace before they went to a gay and lesbian site, according to Hitwise.

Gay site traffic – Share of Visits – w/e 3/17/07
1. Adam4Adam – 17.90%
2. ManHunt.net – 16.78%
3. Gay.com – 16.43%
4. Gay.com Personals – 9.51%
5. Out Personals – 8.60%
6. Downelink.com – 5.75%
7. Guys4men – 2.81%
8. World Gay Men – 1.56%
9. Dlist.com – 1.35%
10. BoysGo.com – 1.30%

The full article was originally published at Media Life, but is no longer available.

Mark Brooks: Patrick Perrine, CEO of MyPartnerPerfect, is doing some interesting work in the field of gay matchmaking and gay personality profiling.