MEDIA POST — Mar 8 — Affluent Americans ($100k+ income) spend more time on the Internet. And when they're online, they're searching instead of surfing. Yesterday, the Internet Advertising Bureau reported 2006 Internet ad revenues reached ~$16.8 billion (up 34%). JupiterResearch shows U.S. paid online search advertising at $6.4 billion. Marketers should target affluent consumers via paid search, product reviews posted on company Web sites and content on social media sites. The Jupiter study found 43% of affluents use IM, compared with 36% of lesser income. 26% of affluents read blogs and 11% are blog-authors.

The full article was originally published at Media Post, but is no longer available.

MEDIA POST — Mar 8 — Affluent Americans ($100k+ income) spend more time on the Internet. And when they're online, they're searching instead of surfing. Yesterday, the Internet Advertising Bureau reported 2006 Internet ad revenues reached ~$16.8 billion (up 34%). JupiterResearch shows U.S. paid online search advertising at $6.4 billion. Marketers should target affluent consumers via paid search, product reviews posted on company Web sites and content on social media sites. The Jupiter study found 43% of affluents use IM, compared with 36% of lesser income. 26% of affluents read blogs and 11% are blog-authors.

The full article was originally published at Media Post, but is no longer available.