Month: April 2007

Study of 50,000 Female Online Daters Reveals the Demi Moore Effect

Posted on April 30, 2007

Demi_moorePR NEWSWIRE — Apr 30 — A study of over 50,000 women daters aged thirty and over on PlentyofFish.com from April 19th-25th, 2007 reveals that 35% contacted men 5 or more years younger than themselves. Markus Frind, Founder and CEO of PlentyofFish says, "It's not just men who want to date a few years younger these days. Women in their thirties, forties and older are pursuing younger men on dating sites." In the USA, of the 23,024 women who initiated contact with men, 38% sought out men at least 5 years younger, and 10% messaged men at least 10 years younger. In Canada, of 17,684 women, 31% emailed men at least 5 years younger. In the UK 41% contacted men at least 5 years younger. Mr. Frind says, "Demi and Ashton were the exception a few years ago, but by proving it works, more women than ever are comfortable looking to younger men for love." Founded by Markus Frind in 2003, PlentyofFish has grown to be the #1 dating site in Canada and the 5th most popular in both the USA and UK.

The full article was originally published at PR Newswire, but is no longer available.

Study of 50,000 Female Online Daters Reveals the Demi Moore Effect

Posted on April 30, 2007

Demi_moorePR NEWSWIRE — Apr 30 — A study of over 50,000 women daters aged thirty and over on PlentyofFish.com from April 19th-25th, 2007 reveals that 35% contacted men 5 or more years younger than themselves. Markus Frind, Founder and CEO of PlentyofFish says, "It's not just men who want to date a few years younger these days. Women in their thirties, forties and older are pursuing younger men on dating sites." In the USA, of the 23,024 women who initiated contact with men, 38% sought out men at least 5 years younger, and 10% messaged men at least 10 years younger. In Canada, of 17,684 women, 31% emailed men at least 5 years younger. In the UK 41% contacted men at least 5 years younger. Mr. Frind says, "Demi and Ashton were the exception a few years ago, but by proving it works, more women than ever are comfortable looking to younger men for love." Founded by Markus Frind in 2003, PlentyofFish has grown to be the #1 dating site in Canada and the 5th most popular in both the USA and UK.

The full article was originally published at PR Newswire, but is no longer available.

Chemistry.com Says ‘Come As You Are’

Posted on April 30, 2007

ChemistryPR NEWSWIRE — Apr 30 — Chemistry.com today announced the launch of a provocative marketing campaign that highlights differences between it and eHarmony and includes network television, print advertising, and online elements depicting men and women who wonder aloud why they have been "rejected" by eHarmony. Chemistry.com is also launching "The Great Mate Debate" blog with five world-class writers, thinkers and influencers discussing issues each week. The dialogue will address gay unions, divorce, marriage in the 21st century, and how relationships are being redefined.

The full article was originally published at PR Newswire, but is no longer available.

Mark Brooks: Patrick Perrine runs MyPartnerPerfect.com and is a proponent of gay long term relationship dating and matchmaking. He covers similar ground at patrickperrine.com. It's generally considered very bad practice to mention competition in your advertising and be derogatory towards competition, but hey, that's old school. I guess it's  good to see Match.com thinking more freely and losing the chains of old school marketing and PR. Is it cool to hack away at eHarmony though? Does eHarmony deserve this treatment? Your comments please…

Chemistry.com Says ‘Come As You Are’

Posted on April 30, 2007

ChemistryPR NEWSWIRE — Apr 30 — Chemistry.com today announced the launch of a provocative marketing campaign that highlights differences between it and eHarmony and includes network television, print advertising, and online elements depicting men and women who wonder aloud why they have been "rejected" by eHarmony. Chemistry.com is also launching "The Great Mate Debate" blog with five world-class writers, thinkers and influencers discussing issues each week. The dialogue will address gay unions, divorce, marriage in the 21st century, and how relationships are being redefined.

The full article was originally published at PR Newswire, but is no longer available.

Mark Brooks: Patrick Perrine runs MyPartnerPerfect.com and is a proponent of gay long term relationship dating and matchmaking. He covers similar ground at patrickperrine.com. It's generally considered very bad practice to mention competition in your advertising and be derogatory towards competition, but hey, that's old school. I guess it's  good to see Match.com thinking more freely and losing the chains of old school marketing and PR. Is it cool to hack away at eHarmony though? Does eHarmony deserve this treatment? Your comments please…

PARSHIP.ie Bringing Depth to Irish Internet Dating

Posted on April 30, 2007

ParshiplogohomePR NEWSWIRE — Apr 30 — Parship.ie launches as Ireland’s first scientific online Matchmaking service for the 755,000 Irish singles now actively seeking long-term relationships. 59% of Irish singles say they would sign up to an online dating service. PARSHIP uses psychometric testing to cut through cyber-dating’s potential superficiality. Derived from the theories of Jung and Freud, the testing uses simple questions to gauge the ways people think and interact with others and matches using a balance of similar and complementary characteristics. Parship Europe has 2.4 million members. It’s currently FREE to subscribe to Parship.ie. Subscriptions will start at EUR14 a month from June 2007. FULL ARTICLE @ SYS – CON

PARSHIP.ie Bringing Depth to Irish Internet Dating

Posted on April 30, 2007

ParshiplogohomePR NEWSWIRE — Apr 30 — Parship.ie launches as Ireland’s first scientific online Matchmaking service for the 755,000 Irish singles now actively seeking long-term relationships. 59% of Irish singles say they would sign up to an online dating service. PARSHIP uses psychometric testing to cut through cyber-dating’s potential superficiality. Derived from the theories of Jung and Freud, the testing uses simple questions to gauge the ways people think and interact with others and matches using a balance of similar and complementary characteristics. Parship Europe has 2.4 million members. It’s currently FREE to subscribe to Parship.ie. Subscriptions will start at EUR14 a month from June 2007. FULL ARTICLE @ SYS – CON

U.S. State Dept. Warns About Internet Dating Web Sites

Posted on April 30, 2007

CBS — Apr 30 — The U.S. State Department has issued warnings for users of Internet dating services. People posing as eligible singles are turning out to be scam artists from Nigeria and other countries. CBS station in Denver KCNC-TV's reporter Rick Sallinger spoke with victims of the fraud. People on Romancescams.org have lost their homes, their businesses. Quin Lipin the owner of Singlesnet.com told CBS4 such scams are common all throughout the Internet. Lipin said his Web site has blocked communications from Nigeria, but the scammers can mask their addresses to get around that. He said his company will delete an account if they believe it is involved in fraud.

The full article was originally published at CBS, but is no longer available.

U.S. State Dept. Warns About Internet Dating Web Sites

Posted on April 30, 2007

CBS — Apr 30 — The U.S. State Department has issued warnings for users of Internet dating services. People posing as eligible singles are turning out to be scam artists from Nigeria and other countries. CBS station in Denver KCNC-TV's reporter Rick Sallinger spoke with victims of the fraud. People on Romancescams.org have lost their homes, their businesses. Quin Lipin the owner of Singlesnet.com told CBS4 such scams are common all throughout the Internet. Lipin said his Web site has blocked communications from Nigeria, but the scammers can mask their addresses to get around that. He said his company will delete an account if they believe it is involved in fraud.

The full article was originally published at CBS, but is no longer available.

TRUE Between The Sheets

Posted on April 26, 2007

True_fake_winkFake_winkOPW — Apr 26 — A twenty something female friend of mine put a profile up on TRUE and was surprised to immediately receive messages responding to emails, she never sent, entitled "I'm your bedroom type" and "Between the sheets."  Good for business? Good for my friend? Your comments please. – Mark Brooks

TRUE Between The Sheets

Posted on April 26, 2007

True_fake_winkFake_winkOPW — Apr 26 — A twenty something female friend of mine put a profile up on TRUE and was surprised to immediately receive messages responding to emails, she never sent, entitled "I'm your bedroom type" and "Between the sheets."  Good for business? Good for my friend? Your comments please. – Mark Brooks