E-CONSULTANCY — Apr 26 — Match.com has appointed Efficient Frontier to manage the paid search bid optimisation for their UK SEM strategy in a deal expected to roll out across Match International later this year. The appointment follows Efficient Frontier's success with Match.com's US site and other IAC businesses: Ask.com, LendingTree, Pronto and ServiceMagic.
The full article was originally published at E-Consultancy, but is no longer available.
E-CONSULTANCY — Apr 26 — Match.com has appointed Efficient Frontier to manage the paid search bid optimisation for their UK SEM strategy in a deal expected to roll out across Match International later this year. The appointment follows Efficient Frontier's success with Match.com's US site and other IAC businesses: Ask.com, LendingTree, Pronto and ServiceMagic.
The full article was originally published at E-Consultancy, but is no longer available.
PACIFIC EPOCH — Apr 26 — Chinese online match-making website Love21cn.com received 40 million Yuan from three of the co-founders of private education company New Oriental Education & Technology Group Inc. (Nasdaq: EDU): Xu Xiaoping, Wang Qiang and Qian Yongqiang. A March 2007 report said Love21cn would receive a US$10 million from Qiming Ventures. Qian Yongqiang also invested in Love21cn in 2003.
The full article was originally published at Pacific Epoch, but is no longer available.
PACIFIC EPOCH — Apr 26 — Chinese online match-making website Love21cn.com received 40 million Yuan from three of the co-founders of private education company New Oriental Education & Technology Group Inc. (Nasdaq: EDU): Xu Xiaoping, Wang Qiang and Qian Yongqiang. A March 2007 report said Love21cn would receive a US$10 million from Qiming Ventures. Qian Yongqiang also invested in Love21cn in 2003.
The full article was originally published at Pacific Epoch, but is no longer available.
BIZREPORT — Apr 25 — The Interactive Advertising Bureau (IAB) called for third party audits of their comScore and Nielsen//NetRatings practices. William Pulver, President/CEO of NetRatings said, "We look forward to taking the next appropriate steps in the audit process." comScore President/CEO Dr. Magid Abraham said, "We look forward to working with the IAB and the rest of the industry on establishing measurement standards for all participants." Advertisers have long complained about the differences in their log files and the information included in measurement reports. FULL ARTICLE @ BIZREPORT
Mark Brooks: This is excellent news for the rankings you see on the left bar of this site.
BIZREPORT — Apr 25 — The Interactive Advertising Bureau (IAB) called for third party audits of their comScore and Nielsen//NetRatings practices. William Pulver, President/CEO of NetRatings said, "We look forward to taking the next appropriate steps in the audit process." comScore President/CEO Dr. Magid Abraham said, "We look forward to working with the IAB and the rest of the industry on establishing measurement standards for all participants." Advertisers have long complained about the differences in their log files and the information included in measurement reports. FULL ARTICLE @ BIZREPORT
Mark Brooks: This is excellent news for the rankings you see on the left bar of this site.
OPW — Thomas Enraght-Moony (formerly the COO of Match.com) is the new CEO of Match.com. Jim Safka will now be the CEO of a new IAC-backed venture in San Francisco identifying new business opportunities for IAC. Thomas joined Match.com in November 2004 as SVP & GM North America and worked side-by-side with Jim Safka. Prior to Match.com, Thomas served as VP E-Commerce for AT&T Wireless. Before that he worked with E*Trade and Accenture, and he holds an MBA from INSEAD. – Mark Brooks
OPW — Thomas Enraght-Moony (formerly the COO of Match.com) is the new CEO of Match.com. Jim Safka will now be the CEO of a new IAC-backed venture in San Francisco identifying new business opportunities for IAC. Thomas joined Match.com in November 2004 as SVP & GM North America and worked side-by-side with Jim Safka. Prior to Match.com, Thomas served as VP E-Commerce for AT&T Wireless. Before that he worked with E*Trade and Accenture, and he holds an MBA from INSEAD. – Mark Brooks
PR WEB — Apr 24 — BuyYourFriendADrink.com (BYFAD) is an online gift service to buy your friend a drink launches today in New York City with 46 bars and restaurants in its network. "BuyYourFriendADrink.com creates the emotional connection of buying someone a drink when you can’t be there in person," said Steven Cohn, founder/CEO. The gift giver clicks on the Buy A Drink button and fills out the gift information. The gift recipient receives an email and a text message containing a personal message and gift code, finds a BYFAD bar/restaurant and gives a bartender the gift code for his/her drink. FULL ARTICLE @ PR WEB
Mark Brooks: A quaint service for popular busy people.
PR WEB — Apr 24 — BuyYourFriendADrink.com (BYFAD) is an online gift service to buy your friend a drink launches today in New York City with 46 bars and restaurants in its network. "BuyYourFriendADrink.com creates the emotional connection of buying someone a drink when you can’t be there in person," said Steven Cohn, founder/CEO. The gift giver clicks on the Buy A Drink button and fills out the gift information. The gift recipient receives an email and a text message containing a personal message and gift code, finds a BYFAD bar/restaurant and gives a bartender the gift code for his/her drink. FULL ARTICLE @ PR WEB
Mark Brooks: A quaint service for popular busy people.