SEARCH VIEWS — May 8 — The Newspaper Association of America has just released a report boasting that online news sites are growing at twice the rate of the normal web. 12% of all visitors to a newspaper web site make over $150k, compared with 9.3% of the overall internet audience. 73% of newspaper website visitors go online every day, vs. only 57% of the internet population. Nielsen also reported this year that the online dating space grew about 16%, more than the newspaper category's 5.3%.
The full article was originally published at Search Views, but is no longer available.
Mark Brooks: Newspapers are scrambling for higher ground on the web. Some will thrive, some will die, slowly and painfully. Newspapers need to squeeze out every ounce of profitability from their websites, and seek out partnerships with the top internet dating outfits and/or white label/cobrand services. I'm conducting a review of white label services. Watch this space. Email me at mark@onlinepersonalswatch.com if you'd like an early copy.