OPW — TRUE has succumb is offering a piece of spice with brand extension TRUESpice.com. They've been throwing 25k uniqes at it per day since the beginning of April. Lavalife is broadly known as a casual dating product. Mate1 offers 'intimate dating.' SexSearch leads the way as the most full on sexy of the sex dating sites. I wonder how far TRUE is willing to go with their sexy ads? – Mark Brooks
COMMENT: Meir, CEO of Date.com, enlightened me that TRUESpice.com is actually an Azoogleads splash page.
This is not a new “casual” site by True. Do a whois and you will see that TrueSpice is actually owned by Azoogle. This is only an affiliate splash page/white label front end.