BUSINESS WIRE — June 5 — iovation, the device reputation authority for the Internet, announced the latest release of ReputationManager, the fraud and abusive behavior management solution which uniquely identifies devices and utilizes the reputation of those devices to guard against online fraud and abuse without impacting users’ experiences or collecting personal information. The new release offers:
- Enhanced Device Identification – Without requiring software downloads, ReputationShield(TM) combines device parameters and pattern matching.
- Real-Time Decisioning – Subscribers can, in real-time, query the reputation of a device using the most relevant evidence.
- Expanded IP Geolocation Data – For forensic analysis and/or real-time risk-based decisioning.
- Enhanced Reports & Decision Support – Redesigned screens, instant snapshots, and intuitive visual indicators to reduce analysis time.
FULL ARTICLE @ BUSINESS WIRE
Mark Brooks: iovation is targeting the online dating market right now, and looking for clients. I’m helping them. (iovation already has a database of millions of devices, from the gaming and finance industries). The online dating industry is getting a bad rap from scammers. iovation can help by allowing the industry to share scammer device i.d. and behavioral info among us. The industry needs to unite on one front on this issue.

As someone with expertise in computer security, I would never trust a solution that requires an untrustworthy person’s computer be trustworthy. There’s too much opportunity to interfere with the information stream coming out of your own computer, from firewall blocking, to modifying the source code of your own browser (easy enough to do with firefox). It seems iovation’s product relies on Flash — so, if you’re a bad guy, why not just disable it? Problem solved. I have to wonder how this system works with virtualized hardware systems like vmware.
As someone with expertise in computer security, I would never trust a solution that requires an untrustworthy person’s computer be trustworthy. There’s too much opportunity to interfere with the information stream coming out of your own computer, from firewall blocking, to modifying the source code of your own browser (easy enough to do with firefox). It seems iovation’s product relies on Flash — so, if you’re a bad guy, why not just disable it? Problem solved. I have to wonder how this system works with virtualized hardware systems like vmware.
A.J.,
You are asking exactly the right question, can we trust the bytes coming out of an untrustworthy person’s PC? This is precisely the question iovation’s technology answers. I encounter 2 classes of scammers out there, 1) basic end-users and 2) programmers/hackers. On average the sum of these two groups account for about 1% of the total traffic visiting iovation’s subscribers’ sites, which in turn accounts for nearly 100% of the fraud. At the outset we never know what percentage of the fraudsters are basic end-users vs. programmers/hackers? And this ratio seems to vary from industry to industry. iovation’s technology will arm the fraud manager to fight both groups.
FYI, simply disabling Flash will not defeat iovation’s ReputationManager. Under non-disclosure, I would be happy to discuss with you our philosophies and our strategies behind our solutions.
A.J.,
You are asking exactly the right question, can we trust the bytes coming out of an untrustworthy person’s PC? This is precisely the question iovation’s technology answers. I encounter 2 classes of scammers out there, 1) basic end-users and 2) programmers/hackers. On average the sum of these two groups account for about 1% of the total traffic visiting iovation’s subscribers’ sites, which in turn accounts for nearly 100% of the fraud. At the outset we never know what percentage of the fraudsters are basic end-users vs. programmers/hackers? And this ratio seems to vary from industry to industry. iovation’s technology will arm the fraud manager to fight both groups.
FYI, simply disabling Flash will not defeat iovation’s ReputationManager. Under non-disclosure, I would be happy to discuss with you our philosophies and our strategies behind our solutions.