SAΪD AMIN — July 31 — On dating sites, many men base their decision to email a person solely on a picture. eHarmony's system de-emphasizes looks by preventing members from manually searching for photos. Instead, matches are delivered based on other criteria, like lifestyle, morals, and outlooks. eHarmony, with its deep Christian roots, has very strong brand loyalty within the Christian community. Could it be then that physical attraction is not as important for devout Christians?
The full article was originally published at Said Amin blog, but is no longer available.