PRESS RELEASE — Sep 17 — lavalifePRIME, one of the world's first social dating sites, is targeting the 30% of the 85 million baby boomers in the US and Canada who are back in the singles scene and want more than a date. The site allows users to connect based on hobbies, interests, and relationship outlooks, and offers online socializing etiquette tips.
The full article was originally published at Tech Web, but is no longer available.
Mark Brooks: Lavalife realized that Match was targeting the 35+ crowd for a reason – that's where the money is! They also realized that PlentyofFish was stealing a lot of its market share. So, they decided to try and steal back some market share from both Match and PlentyofFish by creating LavalifePRIME and making it free.
If we look at the quantcast numbers reported for PlentyofFish we can tell that the bigger audience are 45-54 fallow by 35-44 and match have a massive audience from 25 all the way to 54 with the same numbers.
If lavalife can get some of those numbers from the PlentyofFish and Match they will be an a good position.
If we look at the quantcast numbers reported for PlentyofFish we can tell that the bigger audience are 45-54 fallow by 35-44 and match have a massive audience from 25 all the way to 54 with the same numbers.
If lavalife can get some of those numbers from the PlentyofFish and Match they will be an a good position.