PRESS RELEASE — Sep 10 — Perfectmatch.com, taps into the dissatisfaction with casual dating sites for market differentiation and continued growth in a crowded space. The result: 300% jump in affiliate sales in the past 18 months, Perfectmatch.com provides compatible matches and comprehensive search capabilities. The company targets online users 26 and older, and has achieved the most growth with the over-50 segment. The Commission Junction program manager reworked Perfectmatch's program terms to offer publishers tiered compensation; diversified Perfectmatch's publisher base by developing coupon offers to attract coupon and deal publishers; coordinated the company's search efforts; recruited and optimized quality publishers efforts; and updated creative and content. Sales went up 29% after the first month and tripled after nine months. FULL ARTICLE @ EARTH TIMES
