THE NEW YORK TIMES — Nov 6 — In the last two days there were at least 32,000 impressions of ads for Mitt Romney on Gay.com. But Romney opposes same sex marriage. Rudy Giuliani’s ads appeared on the liberal blog DailyKos. John McCain’s ads have shown up on the liberal Huffington Post. Embarrassing mistakes? FULL ARTICLE @ THE NEW YORK TIMES
Mark Brooks: The optimization engines are pushing ads to those sites because they are getting click-thrus. Why is it a bad thing for them to try and increase their chances of getting votes within constituencies that would normally oppose them. They’re encouraging conversation at least.